Grande École Programme - American Track

• Marketing fundamentals
• Sales techniques
• Financial accounting
• Written and oral communication
• English theater
• Ethics Courses

• Marketing & Communication mix
• Introduction & Business law
• Introduction to statistics
• Economic context

Case studies submitted by IPAG partner companies, to which the students, divided into teams, must respond collectively.

New adventures and experiences to develop your personal skills and work within a team, activities include; survival missions, military training, humanitarian commitment and more!

The Grande École Programme also allows students to develop their cultural experiences with an open-mind. This is to improve your analytical skills and broaden your knowledge in art history, geography, fashion, music, gastronomy and beyond.

• Financial analysis
• Corporate law & Taxation
• Market research
• Human resource management

• International trade
• Digital marketing & innovation
• Logistics & Purchasing
• Management of organisations

As in the 1st year, the business game uses real business case studies submitted by IPAG’s partner companies, so that students can work in teams to respond to the presented scenario.

This was designed so students can develop their cultural awareness with an open-minded and analytical approach. The 2nd year is an opportunity to discover a new universe, completely different from the one explored during the 1st year.

During the third year of the American Track, as with the Grande École Programme, there is a mandatory semester of study abroad at one of our 135 partner universities on all five continents. You can choose one of our two associate campuses; Kunming and Riverside, where you can follow IPAG courses.

The second half of the third year of the American Track takes place abroad as well, either as an internship or in the form of a volunteering mission in line with IPAG's values and commitments.

• Strategic management
• Project management
• Software for business

• Marketing & Sales Strategy Specialisation (4) - Paris/Nice

  Marketing & Sales Strategy Specialisation (4) - Paris/Nice

  The digital shift has turned traditional marketing approaches upside down. The Marketing Specialisation allows you to understand these changes in their entirety. In the 5th year, you have the opportunity to specialise in digital marketing, BtoC marketing or sales strategy.

  Teaching Objectives
  • Know how to analyse a market and establish a marketing strategy
  • Use different marketing and customer management tools
  • Mastering offline and online communication channels
  • Know how to manage a project and a product launch on the market

  Specialisation courses in the 4th year
  • Webmarketing 1
  • Strategic marketing
  • Law & data protection
  • Understanding the consumer
  • Communication
  • Responsible marketing
  • CRM & services

• Finance, Audit & Control Specialisation (4) - Paris/Nice

  Finance, Audit & Control Specialisation (4) - Paris/Nice

  With the major Finance, Audit & Control, you master the fundamentals of the financial functions of the banking, insurance and financial engineering professions. In the 5th year, you can specialise in corporate finance, financial markets or wealth management.

  Teaching Objectives
  • Master advanced financial reporting techniques
  • Knowing how to carry out an operational audit as well as a corporate audit
  • Know all aspects of financial management of a company
  • Know how to establish an economic and financial diagnosis

  Specialisation courses in the 4th year
  • In-depth accounting
  • Controlling
  • Business valuations
  • Business Taxation
  • Property law
  • Financial management

• Purchasing and Supply Chain management Specialisation (4) - Paris/Nice

  Purchasing and Supply Chain management Specialisation (4) - Paris/Nice

  Globalisation and the increasing digitalisation of operations are profoundly changing the commercial, purchasing and logistics functions of companies. Focused on economic, environmental and social innovation, the specialisation Purchasing and Supply chain managementis arming you to face these new challenges.

  Teaching Objectives
  • Understanding the international trade environment
  • Mastering the management of an international supply chain
  • Know the principles of international and Community law
  • Adopt a responsible, collaborative and circular approach

  Specialisation courses in the 4th year
  • Global trade
  • Management of operations
  • International business law
  • Intercultural negotiation
  • Mediation
  • Performance management
  • Transportation & Warehousing

• International Management Specialisation (4) - Paris/Nice

  International Management Specialisation (4) - Paris/Nice

  The International Management specialisation allows you to develop a managerial profile with a strong international dimension. Courses are taught entirely in English. This major is also the most suitable for achieving double diplomas in the 5th year.

  Teaching Objectives
  • Knowing how to manage a team in an international and multicultural context
  • Understand, evaluate and establish a managerial strategy
  • To be able to accompany the international development of organisations
  • Mastering negotiations in an international context

  Specialisation courses in the 4th year
  • International business
  • International business law
  • Intercultural management
  • International economics
  • Financial & international risks management
  • Marketing intelligence

• Human Resources Management Specialisation (4) - Paris

  Human Resources Management Specialisation (4) - Paris

  In a time of major economic and social change, human resource management is a major challenge. This specialisation offers a strategic operational approach to meet this challenge.

  Teaching Objectives
  • Understand the role of the HR manager as a business partner
  • Investing in an operational HR function
  • Putting know-how at the crossroads of marketing and big data at the service of human beings
  • Know the legal principles of labour law

  Specialisation courses in the 4th year
  • Labour Law
  • GPEC and new tools
  • Recruitment techniques
  • Compensation policy
  • Payroll Management : tools and evolution
  • HR communication & employer brand

• Specialisation Entrepreneurship & Project Management (4) - Paris/Nice

  Specialisation Entrepreneurship & Project Management (4) - Paris/Nice

  Creating, taking over or growing a business requires project management skills and specific abilities such as autonomy, initiative or creativity. The Entrepreneurship Major is a complete and cross-disciplinary programme that enables students to incubate a real business project and also to become intrapreneurs or managers.

  Teaching Objectives
  • Cultivating critical thinking and thinking "out of the box"
  • Developing cross-disciplinary skills in entrepreneurial management
  • Knowing how to develop talent and creativity
  • Deepen skills in innovation, innovation management and design thinking

  Specialisation courses in the 4th year
  • Management & Takeover of SMEs
  • Business model
  • Entrepreneurial start-up & business-model
  • Participatory social financing
  • New technological trends for startups
  • Weekend Challenge
  • Computer tools
  • Initiation to NO CODE

• Business Ethics & CSR
• Digital transformation & innovation
• Corporate Challenge

• Digital Marketing Specialisation (5) - Paris/Nice

  Digital Marketing Specialisation (5) - Paris/Nice

  After a 4th year devoted to marketing in general, you will now specialising in digital marketing. New trends on the web and social media, the latest developments in CRM, innovative strategies for brands and organisations... In the 5th year, you learn to anticipate tomorrow's revolutions.
      
  Specialisation courses
  • Webmarketing 2
  • Tools and web interface
  • CRM & Data
  • Law of advertising
  • Brand content & non-media activities
  • Communication & Media

  Learn more about the Marketing & Digital Specialisation

• Marketing BtoC Specialisation (5) - Paris

  Marketing BtoC Specialisation (5) - Paris

  After a 4th year in the Marketing & Business Strategy major, you can specialise in "Business to Consumer" marketing. You will learn how to develop product or service marketing strategies exclusively oriented towards the consumer, to understand his expectations, to anticipate them and to master the communication tools indispensable to the exercise of your future profession.
   
  Specialisation: Marketing BtoC

  • Branding Strategy & Product Innovation
  • Digital Marketing
  • Marketing Studies
  • Omnichannel Distribution & Sales
  • Brand Content & non-media Activities
  • Communication & Media
  • Consumer Legal Framework

   

• Sales Strategy Specialisation (5) - Paris/Nice

  Sales Strategy Specialisation (5) - Paris/Nice

  After a 4th year devoted to learning solid marketing knowledge, you specialise in designing effective and innovative business strategies. To do so, you will learn to master new consumer expectations, modern sales techniques and the evolution of different distribution channels. You will also study the art of negotiation and methods of analysing a company's commercial and financial performance.

  Specialiation: Sales Strategy
  • Commercial Negotiation
  • Digital & Sales
  • Omnichannel Distribution & Sales
  • Commercial Management
  • International Trade & Purchasing
  • Global Account Management
  • Financial indicators for sales representatives

  Learn more about the Sales Strategy Specialisation

• Corporate Finance & Audit Specialisation (5) - Paris/Nice

  Corporate Finance & Audit Specialisation (5) - Paris/Nice

  You will continue to learn new accounting, controlling and auditing skills to become a true specialist in corporate finance. To complete your training, you will also study competition law and legal & Tax management.

  Specialisation: Corporate Finance & Audit
  • Tax law & international business law
  • External audit & non-financial aspects
  • Management control & strategic steering
  • In-depth accounting
  • Accounting principles & IFRS standards
  • Corporate law
  • Information system management

  Learn more about the Corporate Finance & Audit Specialisation

• Finance & Markets Specialisation (5) - Paris

  Finance & Markets Specialisation (5) - Paris

  After a fourth year devoted to learning about audit, control and corporate finance, you will specialise in market finance by acquiring a comprehensive view on an international scale. You will learn how to master modern reporting techniques, manage a portfolio of assets and understand the mathematical modelling of different types of assets.

  Finance & Markets Specialisation
  • Financial markets, institutions & instruments
  • Advanced corporate finance, financial reporting & CSR
  • Advances in financial asset pricing
  • Financial innovations & risk management
  • Portfolio management
  • Quantitative finance & analysis
  • Private equity

   

• Wealth Management Specialisation (5) - Paris/Nice

  Wealth Management Specialisation (5) - Paris/Nice

  After having acquired the fundamentals of audit, control and corporate finance in the 4th year, you specialise in wealth management. To do so, you will familiarise yourself with the international banking and insurance environment and learn how to manage portfolios of financial or real estate assets. To complete your training as a manager, you will also study wealth law and taxation.

  Specialisation Wealth Management
  • Family law & strategy
  • Real estate management & corporate real estate
  • Investment management
  • Wealth and international taxation
  • Banking, insurance and finance engineering
  • Wealth & risk management
  • Financial markets law & ethics

• Purchasing and Supply chain management Specialisation (5) - Paris/Nice

  Purchasing and Supply chain management Specialisation (5) - Paris/Nice

  You will complete your training by learning to master all the operations of a global and sustainable supply chain. The 5th year of this major will give you more in-depth expertise to exercise your future profession (negotiator, buyer, supply chain manager...) in a responsible, collaborative and circular approach.

  Specialisation: International Business & Supply Chain
  • Purchasing & supply chain management
  • International trade key decisions
  • Information & management systems, ERP, VBA
  • Management control: strategic steering & performance audit
  • Sourcing & sustainable purchasing
  • Design thinking & innovation
  • Circular economy

• International Management Specialisation (5) - Paris/Nice

  International Management Specialisation (5) - Paris/Nice

  The objective of this 5th year is to perfect your profile as a manager ready to work in an international context. You will learn to master the art of negotiation, to establish and implement innovative international commercial strategies and to anticipate tomorrow's commercial trends. In short, you are preparing yourself to ensure the international development of companies or organisations.

  Specialisation: International Management
  • International trade key decisions
  • Innovation strategy in dynamic global markets
  • International negotiation
  • International marketing
  • International business trends
  • Design thinking & innovation
  • Circular economy

• Human Resources Management Specialisation (5) - Paris

  Human Resources Management Specialisation (5) - Paris

  In the 5th year, you will continue your training in Human Resources Management and you will be prepared to take up the challenges that today's rapidly changing sector presents: diversity management, digital HR management, new legal practices, etc. At the end of the course, you will be ready to take on various operational functions: personnel manager, payroll, training, internal communication, recruitment, etc.

  Specialisation: Human Resources Management
  • Diversity management
  • New perspective in management
  • HR legal practices & social dialogue
  • HRIS & big data
  • Career, talent & potential management
  • Social audit & HR value chain
  • Global HR strategy

• Entrepreneurship & Project Management Specialisation (5) - Paris/Nice

  Entrepreneurship & Project Management Specialisation (5) - Paris/Nice

  You will deepen your knowledge in the field of business support, whether by carrying out audits, developing innovative strategies or design thinking. As in the 4th year, you can also develop your own entrepreneurial project within our incubator. Finally, you are preparing to obtain PMP (Project Management Professional) certification from the PMI (Project Management Institute), which is now a standard in Europe for project managers in business management.

  Specialisation: Entrepreneurship
  • Design thinking & innovation
  • Challenge weekend
  • Preparation for PMI certification
  • e-entrepreneurship
  • Entrepreneurial support
  • Audit & Corporate strategy

• Dual degree MSc in Business Management (United States)

  Dual degree MSc in Business Management (United States)

  The IPAG Grande École Programme offers the option for a dual degree with a MSc Business Management course. This is intended for students in the International Management major. The first semester of the GEP final year takes place at IPAG on the Nice campus, while the second semester is spent entirely at the College of Staten Island of the City University of New York (CUNY). This dual degree enables students to master all the administrative and financial processes of a company. A MSc Business Management degree provides students with all the necessary skills to excel in strategic management within international organisations. The course primarily focuses on the new challenges of international trade and business management.

  1st semester courses in Nice, at IPAG

  • Business, Government and Society
  • The Administrative Process
  • Strategic Marketing Management
  • Multichannel Marketing and Media Convergence
  • Introduction to Research Methods
  • Financial Management - Staten Island
  • Financial Management (optional tutoring)
   

  2nd semester courses in New York, at CUNY

  
  • Leadership and Organisational Effectiveness
  • Financial Management
  • Global Business Strategy
  • Strategic Human Resource Management
  • Managerial Decision Making and Applications
  • Seminar Business Topics (thesis support)
   

  Career Opportunities for a MSc Business Management

  
  A MSc Business Management degree can qualify you for a variety of attractive career opportunities, so it’s important to consider your studies are in line with your future goals. An MSc Business Management course is great alongside the IPAG GEP masters degree, and it’s available experience is ideal for the below career paths:

  • Marketing Manager
  • Business Developer
  • Project Manager
  • Logistics & Supply Chain Manager
  • International Reporting Manager
  • International Talent Manager
   

  Contact
   

  Contact us

• Dual Degree with MSc Finance and Investment (London, UK)

  Dual Degree with MSc Finance and Investment (London, UK)

  We provide a dual degree option for a MSc Finance and Investment degree, which is aimed at students of the Finance, Audit & Management Control major from the IPAG Grande École Programme. The first semester of the 5th year of the GEP course takes place on the Paris campus of IPAG. The second semester is spent entirely in London at the University of Greenwich. A dual degree provides students with the ability to graduate from both courses and universities simultaneously. The MSc Finance and Investment course enables students trained in financial management to discover and learn how to manage international finance, in the heart of Europe's leading financial centre. Each student can develop a high sought-after profile by companies, and acquire cutting-edge skills by specialising in the field of their choice. This includes financial risk management, project finance, or financial transactions.

  1st semester courses in Paris, at IPAG

  • Principles of Finance
  • Financial Markets & Products
  •Investment Management
  • Foundations of Scholarship
  • Research Methods for Finance & Accounting
   

  2nd semester courses in Greenwich, London

  
  • Principles of Finance
  • Financial Markets & Products
  • Investment Management
  • Foundations of Scholarship
  • Research Methods for Finance & Accounting
  • Financial Econometrics
  • Financial Analysis & Valuation
   

  Career Opportunities for a MSc Finance and Investment

  
  A MSc Finance and Investment degree can prepare you up for many different attractive career opportunities, so it’s important to ensure your qualifications are in line with your future goals. An MSc Finance and Investment course is a great addition to IPAG’s GEP masters degree, and it’s additional opportunities are ideal for the following career paths:

  • Account Manager
  • Asset Manager
  • Fund & Investment Manager
  • Bond Desk Manager
  • Trader
  • Bank Advisor
   

  Contact
   

  Contact us

• Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

  Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

  The dual degree option of a MSc International Marketing degree is aimed at students in the Marketing & Sales Strategy major. A dual degree will enable you to study and graduate from the IPAG Grande École Programme and the partner university at the same time. The first semester of the GEP 5th year takes place entirely in Edinburgh at Napier University, while the second semester takes place at IPAG on the Nice campus. This dual degree is a course focused on digital marketing. It allows students to discover webmarketing, and new sales and communication techniques to be applied on an international scale. This will allow graduates of a MSc International Marketing course to contribute to the development of organisations in foreign markets.

  1st semester courses in Edinburgh, at Napier

  • Intercultural Business Communication
  • Principles & Practices of Marketing
  • Consumer Behaviour
   

  2nd semester courses in Nice, at IPAG

  
  • Global Marketing
  • Strategic Brand Management
  • Research Methods
  • Direct & Digital Marketing
   

  Career Opportunities for a MSc International Marketing

  
  A MSc International Marketing degree can set you up for many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. An MSc International Marketing course is a great addition to IPAG’s GEP masters degree. With the teachings of the MSc course, you’ll be an attractive candidate for the following career paths:

  • International Marketing Manager
  • Marketing Project Manager
  • Business Ethics Consultant
  • Internal Communication Manager
  • Media Planning Manager
  • Real Estate Marketing Specialist
   

  Contact
   

  Contact us

• Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

  Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

  The dual degree opportunity in the IPAG Grande École Programme is an MSc in International Marketing with Tourism & Events. This is aimed at students in the Marketing & Business Strategy major. A dual degree will enable you to study and graduate from both universities at the same time. The first semester of the GEP final year takes place entirely in Edinburgh at Napier University, and the second semester is spent at IPAG on the Nice campus. This dual degree course is focused on marketing management in the tourism and international events sectors, so it’s the perfect option if you’re looking for a MSc Tourism degree with wider applications. Students of this course can develop solid skills, enabling them to master the techniques needed to enhance the value of commercial, sporting, or cultural events, on an international scale. This provides in-depth knowledge and a mastery of marketing and communication strategies, so that students can have a future impact on the development of a company, and give an international dimension to its actions.

  1st semester courses in Edinburgh, at Napier

  • Intercultural Business Communication
  • Principles and Practices of Marketing
  • International Festivals & Events Management
   

  2nd semester courses in Nice, at IPAG

  
  • Global Marketing
  • Strategic Brand Management
  • Research Methods 
   

  Career Opportunities for a MSc in International Marketing, with Tourism & Events

  
  A MSc for International Marketing with Tourism & Events degree can lead to many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. Go beyond a MSc Tourism degree and delve into the world of International Marketing for wider job prospects and gain flexible industry knowledge. With the experiences from this MSc course, you’re a great candidate for the following career paths:

  • Marketing Manager
  • Product Manager
  • Sustainable Tourism Developer
  • Event Manager
  • Hospitality Web Marketing Manager
   

  Contact
   

  Contact us

• Dual Degree Msc in International Marketing (Moscow, Russia)

  Dual Degree Msc in International Marketing (Moscow, Russia)

  A dual degree option for the 5th year of the IPAG Grande École Programme is the Msc in International Marketing, which is aimed at students of the Marketing, Communication, & Commercial Strategy major. A dual degree will allow you to graduate from both universities for both courses at the same time. Therefore in your last year, you will spend one semester at IPAG, and one semester in Moscow. The first semester takes place at IPAG on the Nice campus, and the second semester is based in Moscow at the Plekhanov Russian University of Economics. During these two semesters, students learn how to design and apply marketing strategies to different international economic, legal, and cultural contexts.

  1st semester courses in Nice, at IPAG

  • Business, Government & Society
  • The Administrative Process
  • Strategic Marketing Management
  • Multi Chanel Marketing & Media Convergence
  • Introduction to Research Methods
  • Financial Management
   

  2nd Semester courses in Moscow

  
  •Russian as a foreign language
  •Management of Integrated Marketing & Innovative Products
  •Managerial Economics
  •Customer Service
  •Loyalty Management
  •Marketing planning and audit
  •Service Marketing & Marketing metrics
  •Weekly guest (lectures from guest professors/managers)
  •Dissertation
   

  Career Opportunities

  
  • Trade marketer
  • International marketing consultant
  • International marketing research manager
  • International project manager
  • Category manager
  • Product manager
   

  Contact
   

  Contact us

• Dual Degree PGD (United-States)

  Dual Degree PGD (United-States)

  This dual PGD (Postgraduate Diploma) is aimed at students who wish to improve their skills or acquire a double competence in one of the 6 areas of specialisation offered at Riverside: Digital Marketing, Entrepreneurship, Project Management, Sports Management, Global logistics and Supply Chain Management, Leadership and Organizational Excellence. The first semester takes place at IPAG on the Nice campus, the second at the University of California Riverside.

  1st semester courses at IPAG (Nice)
  • Business, Government and Society
  • The Administrative Processes
  • Strategic Marketing Management
  • Multi Chanel Marketing and Media Convergence
  • Introduction to Research Methods

  2nd semester courses in Riverside
  • Global Human Resources
  • Global Marketing
  • Multinational Financial Management
  • Building Tehchnology-Centric Organizations
  • Strategic Management in the Global Environment

  6 specialisations possibles during the 2nd semester in Riverside
  • Digital Marketing
  • Entrepreneurship
  • Project Management
  • Sports Management
  • Global logistics and Supply Chain Management
  • Leadership and Organizational Excellence

The 5th year Business Game (#Negoc'IPAG meaning #NegotiationIPAG) consists of a commercial negotiation on the basis of 4 to 6 case studies submitted by our partner companies. Students have 2h30 to prepare their arguments, which they then present before a jury of seasoned professionals. The last editions have brought together companies such as CBRE, Altran and IZI by EDF, which have had the opportunity to get a fresh look at their problems and to identify future high-potential graduates.

The  Grande École Programme’s final dissertation is the link between the academic and professional world, since it deals with a theme related to the students' future professional life. Students choose their subject in the first semester, from a list drawn up by their thesis supervisor, who then guides them through each stage of the writing process including; constitution of the corpus, definition of the plan, conduct of the empirical study, and so on. A pre-presentation in May allows students to adjust the final work to be submitted (between 60 and 80 pages), before the presentation in front of a jury, which takes place in June or September. So you’re fully supported throughout the whole process.