In Short
Intake
- February
Pace
- 3 weeks on the job/1 week on the course
- Work-study and Initial
Graduation diploma
- Licence degree
- Bac+3 level
Teaching languages
-
French
-
English
Tuition fees
First year intake
- €8 950 per year, in case of payment in full
- €9 350 per year, if paid in instalments
Contacts
- Promotion officer - Paris campus
Chiara Bezicot
Send message - Promotion officer - Campus de Nice
Sarah Fernandes
Send message
Description
Programme
Specialisations
Career
Fees and Funding
Presentation
The IPAG Bachelor's Degree in Management is a three-year degree program accredited by the French government, awarding a Bachelor's Degree at the three campuses in Paris, Nice, and Thionville-Luxembourg.
It is open to students who have completed their high school diploma via Parcoursup or through parallel admission after completing their first year of university or after two years of higher education (BTS or Bachelor's Degree 2). This program, registered in the National Directory of Professional Certifications (RNCP) under code 37968, corresponds to a level 6 professional certification. It allows you to obtain the Higher Education Diploma in Management awarded by IPAG Business School.
Highly valued by recruiters for its professional focus, this program offers solid, general training in management and business. It allows students to acquire the skills necessary to enter the professional world after graduation or to continue their studies in a master's program.
The first two years are devoted to acquiring general knowledge in management and administration (core curriculum). They provide a comprehensive overview of how a company operates, offer initial professional and international experience, teach effective working methods, and help students define their professional and personal goals before choosing a professional or sector-specific specialization in the third year, either as a full-time or work-study program.
Specialisations
Digital Marketing & Communication Understanding consumer needs, developing digital communication strategies, and mastering social media are all essential skills in a world where online visibility has become crucial. This specialization will enable you to develop your own digital project and also to work for an advertiser or agency (campus: Paris, Nice or online).
International Business
This specialization allows you to acquire all the skills related to import, purchasing, and commercial management activities. In a multicultural environment that is resolutely open to the world, you will learn to identify new opportunities for businesses, negotiate partnerships, deploy international marketing campaigns, manage supply chains, and more (campuses: Paris, Nice, and Thionville-Luxembourg).
100% in English.
Luxury event management and business tourism
Between permanence and the need for perpetual renewal, luxury requires specific skills. The aim of this specialisation is to give you the knowledge you need to evolve in this demanding world. Whatever your chosen field, you'll learn to decipher consumer needs and behaviours in order to develop and implement effective sales strategies. This specialisation aims to train multi-skilled professionals in the fields of events management and tourism (campuses: Paris, Nice).
Wealth Management
You enjoy understanding financial mechanisms and have a flair for business and interpersonal skills. You will develop the financial, technical, and interpersonal skills necessary to succeed in the banking and insurance sector or in a wealth management firm (campus: Nice).
Entrepreneurship & Business Development
You are creative, innovative, and results-oriented. We will prepare you for careers in sales or entrepreneurship in business creation or takeover (campus: Paris and Nice).
Accounting & Finance
This specialization provides students with operational expertise, enabling them to acquire knowledge related to the banking and finance sectors (campus: Thionville-Luxembourg).
Industrial Management
This specialization, which will open in September 2026 on the Thionville-Luxembourg campus, aims to give students a comprehensive understanding of the transport and logistics function. A true pillar of corporate strategy, industrial management consists of organizing all of an organization's physical and information flows and requires technical and managerial skills (campus: Thionville-Luxembourg).
1st Year
In 1st year, you begin by acquiring the fundamentals of management, a common foundation essential for deepening your knowledge in 2nd year and specializing in 3rd year. A minimum 8-week sales consulting internship is also required to validate this first year. You will also take the TOEFL certification.
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Semester 1 & Semester 2
Courses
Minimum 8-week sales and consulting internship
TOEFL certification
Les principaux enseignements
The main findings
Semester 1 :
- Management of organizations
- Contemporary economic issues
- General accounting
- Sales techniques
- Project management
- Fundamentals of responsible marketing
- Improvisation and public speaking
- Learning methodology
Semester 2 :
- Market research
- Financial analysis
- Manager's law
- Innovation and creativity
- Research awareness
Semestre 2
- Étude de marché
- Analyse financière
- Droit du manager
- Innovation et créativité
- Sensibilisation à la recherche
Les soft skills
- Outils managériaux et langues
- Accompagnement au projet personnel et professionnel
- Développement de la pensée critique et sensibilisation à la recherche
Workshops & Business cases
F.I.V.E
Go for it and join your school! This injunction is also the name of your first 3-day Business Game during your induction week. It's an opportunity for you to get to grips with business issues and get to know your fellow students.
Business Game
The students, divided into teams, are asked to respond collectively to concrete cases submitted by IPAG's partner companies.
F.I.V.E
Foncez et Intégrez Votre École ! Cette injonction est aussi le nom de votre premier Business Game de 3 jours lors de votre semaine d’intégration. Une occasion de commencer à vous confrontez à une problématique d'entreprise mais aussi de faire connaissance avec vos camarades de promotion.
Projet associatif
- Gestion de projets
- Gestion d'équipes
- Gestion de budgets
2nd year
During your second year, finance, management and law form the basis of your core curriculum. You also have to complete an 8-week work placement in a back-office function and a 3-month study period abroad.
During this second year, 30% of your courses are dedicated to your chosen specialisation.
-
Semester 1
Courses
-
Semester 2
• Internship of minimum 8 weeks
• Minimum 3-month study period abroad
• TOEFL certification
• TOSA certification
Marketing & Digital Communication
- Communication law & New technologies
- Introduction to audiovisual
International trade
- International trade law
- Import-export logistics
Workshops
Depending on your specialisation:
These workshops are based on the same principles as those in 1st year, but the assignments are now more complex, with deadlines that are just as tight, and on more specific subjects:
- Web and audiovisual design
- Import-export
Business Game
The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.
3rd year
In the final year, specialisation courses account for half of your academic training. The core curriculum is devoted to management, strategy and ethics. You build your career plan, which takes the form of a 4-6 month work placement in your specialist area.
The Digital Marketing and Communications programme can be done on a work and study basis in the 3rd year.
-
Semester 1
Courses
-
Semester 2
• Specialised professional internship of 4 to 6 months
• TOEFL certification
• TOSA certification
Marketing & Digital Communication
The programme is offered on the Paris, Nice or Online and is taught in French.
It is also possible to be on a work-study course or enter as a initial course.
- Social media
- Digital marketing
- Advertising, events and digital strategies
- CRM
- DTP / Computer graphics
- Digital projects
Luxury Event Management and Business Tourism
The programme is offered on the Paris and Nice campuses and taught in French. It is also possible to be on a work-study course or enter as a initial course.
- Choice of professional certification
- Event Project Management
- Luxury Marketing
- Business Tourism: Challenges and Trends
- Brand Management
- Premium Customer Relationship Management
International Business*
The program is taught on the Paris, Nice, and Thionville-Luxembourg campuses, with 100% of instruction in English.
Work-study or initial program.
- Professional Certification
- Import-Export
- Operations Management
- Negotiation Perspectives
- Sustainability and New International Business Models
- International Trade and Transport Law
- Sourcing and Supply Chain Management
*100% in English
Wealth management
The programme is offered on the Nice campus and taught in French. It is also possible to be on a work-study course or enter as a initial course.
- AMF certification
- Wealth management
- Wealth & International Taxation
- Business Taxation and Wealth Law
- Investment & Markets
- Real estate and financial markets
Entrepreneurship and business development
The programme is offered on the Paris and Nice campuses and taught in French. It is also possible to be on a work-study course or enter as a initial course.
- SCRUM certification
- Taking over and selling companies
- Development strategies
- Social Entrepreneurship & Green tech (in English)
- Support and financing structures
- Fundraising and start-up financing
Workshops
Project
The aim of this final year project is to put into practice all the skills acquired during the training and thus develop business expertise.
Students must respond to a real and current problem encountered by a company. They work and collaborate in teams, within their specialisation and have one week to come up with concrete, realistic, argued and "timed" solutions to the company's problem.
Serious Game
The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.
Conférence métier
These events give students the opportunity to meet and talk with alumni and find out more about their career paths, professions and activities.
It's also an opportunity to narrow down your career choices and expand your network.
Digital Marketing & Communication
Objectives
- Understanding the role of ICT in marketing
- Developing and implementing digital strategies
- Mastering marketing, communication, and sales tools
- Integrating the technical tools essential for content production
Campuses : Paris, Nice or Online
Courses taught in French
- Initial
- Work-Study
- Online
Courses
- DTP Certification
- CRM
- Digital Marketing
- Advertising & Communication
- Community Management
- E-commerce website and digital strategy
Careers
- Community manager
- Traffic manager
- Chef de projet Web
- Chef de publicité digitale
- Media planner
- Chargé de projet événementiel
- Responsable e-commerce
International Business
Objectives
- Understanding the international trade environment
- Learning to work in an international environment
- Understanding international supply chain operations
- Mastering the fundamentals of import-export
Campuses : Paris, Nice et Thionville-Luxembourg (100% in english)
Courses taught in english
- Initial
- Work-Study
Courses
- Professional Certification
- Import-Export operations management
- Negociation perspectives
- Sustainability and new international business models
- International trade and transport law
- Sourcing and Supply Chain Management
Careers
- Logistics and purchasing assistant
- International accounts receivable manager
- Sales representative in an import-export department
- International negotiator or buyer
Luxury event management and business tourism
Objectives
- Learn to work in an international environment
- Design and organize high-end events
- Develop experiential and communication strategies tailored to a premium audience
- Be introduced to the specifics of luxury management and business tourism
Campuses : Paris and Nice
Courses taught in french
- Work-Study
- Initial
Cours
- Certification Hubspot
- Luxury Brand Management (cours en anglais)
- Droit des marques du Luxe
- Techniques de négociation dans le Luxe
- Marketing du Luxe
- Luxe et relation clientèle
Débouchés
- Assistant chef de produit
- Visual merchandiser
- Chef de projet événementiel
- Manager de rayon
- Chargé de relation client
Wealth Management
Objectives
- Carry out a wealth analysis for an individual or a professional
- Define wealth and investment strategies based on the profile of an individual and/or a professional
- Implement your clients' wealth and investment strategies while managing a portfolio as part of your expert wealth engineering activity
- Monitor regulatory and tax developments
Campus : Nice
Courses taught in french
- Work-Study
- Initial
Courses
- AMF Certification
- Wealth management
- Wealth and international taxation
- Business Taxation and Wealth Law
- Investment & Markets (in english)
- Real estate and financial markets
Careers
- Partner relations, portfolio or partnership manager
- Customer advisor, insurance
- Wealth development advisor
- Wealth manager
Entrepreneurship & Business Development
Objectives
- Evaluate the impact of projects and economic spin-offs
- Stimulate and coordinate partners
- Promoting and communicating
- Designing and organising events
Campus : Nice and Paris
Courses taught in french
- Initial
- Work-Study
Courses
- Certification : SCRUM
- CRM
- Development strategies
- Social Entrepreneurship & Green tech (in English)
- Support and funding structures
- Fundraising and start-up financing
Careers
- Business Manager
- Sector manager
- Sales representative
- Sales manager
- Business Developer
Internships every year
Accredited by EFMD, the Programme Grande École (PGE) at IPAG offers the opportunity to obtain a state-recognized Bac+5 degree, conferring the Master's degree.
With your Bachelor in Management degree, you will be eligible to apply for the first year of the Master's cycle in PGE, either at the Paris or Nice campus.
Personalized support will be provided if you wish to apply.
During the Master's cycle, students specialize in one of the 11 areas of expertise offered and have the opportunity to obtain a double degree from one of the school’s international university partners.
- In 1st year: a sales internship of 8 weeks minimum
- In 2nd year: a 8-week back-office internship
- In 3rd year: a 4 to 6-month internship abroad
A Career Centre to support you
Whether you are looking for an internship, a job or more simply for advice, our Career Centre is there to help you. You benefit throughout its curriculum from its many services: preparation for interviews, proofreading of CVs, recruitment forums, speaking workshops, control of its image, management of professional social networks ...
Admission
Next intake in February 2026
In the first year
Holder of a French degree
• On file
Holder of a foreign degree
• Based on application + interview in French
Composition of the application file
• Report cards from the last two academic years
• High school transcript or transcript of early exams
• Curriculum vitae (CV)
• Cover letter
• Proof of TCF level B2 for holders of a foreign diploma
Fees and
funding
Tuition fees
- €8 950 per year, in case of payment in full
- €9 350 per year, if paid in instalments
IPAG SCHOLARSHIPS
Family Scholarship
A 25% discount on annual tuition fees is granted to students who have a sibling enrolled at IPAG in the Bachelor or any other programme.
Alumni Scholarship
A 10% discount on tuition fees is given to all children of our graduates, regardless of the programme.
CROUS SCHOLARSHIPS
If you are younger than 28 years old and you prepare your Bachelor in our parisian campus you can benefit from a state scholarship under certain conditions. The scholarship amount is based on family income, according to a scale established each year by the Ministry of Education. These grants can be cumulated with those from the IPAG.
Relive our Bachelor in Management - Fast Track webinar!
Discover the key points of the Bachelor's degree in Management, the specialisations and career opportunities, and get all your questions answered in the replay. Seize this opportunity to move forward with your study plans at IPAG Business School!
Des destinations évolutives pour s'expatrier
Un séjour d’études à l'étranger
En 2e année, vous devrez obligatoirement partir 3 mois en séjour d’études à l'étranger.
Vous aurez le choix entre les destinations suivantes (liste non exhaustive et évolutive) :
- En Irlande dans les universités de ISB
- En Finlande à Helsinki Metropolia University of Applied et Tampere University of Applied Sciences
- En Écosse au sein de la Edinburgh Napier University
- Au Portugal à ISLA
- En Suède au sein de la Linnaeus University
- Aux États-Unis à la University of California Riverside
- En République Tchèque à la UNYP Prague
- En Allemagne à Hochschule Worms University of Applied
- En Espagne à Centro Universitario EUSA
- En Grande-Bretagne, à la University of Bournemouth
Un stage en entreprise à l’étranger
À la fin de la 3e année, tous les étudiants doivent effectuer un stage de 4 à 6 mois. Celui-ci peut avoir lieu à l’étranger.
Cette option est fortement conseillée pour la spécialisation “Commerce International”.
Étudier deux langues vivantes
Au cours de votre cursus, vous pouvez étudier jusqu’à deux langues : l’anglais, l’espagnol, l’italien ou le chinois.