Why and how to become a digital project manager?

The digital project manager deploys, coordinates and carries out digital projects within an organisation. He/she is above all a conductor of an orchestra in order to increase the company's visibility. This highly versatile job promises great opportunities. Find out how to train for it.

What is a digital project manager?

The digital project manager provides a coordinating role of the different stages and actors of a digital project: website creation, content strategy, communication campaign, application… It ensures the smooth running of a web project, from its conception to the end of the project. Performance measurement, through the various production phases. Passionate about digital culture, marketing and web technology, he is a key element in the steering digital projects of a company.

Why become a digital project manager?

The digital project manager is one of the most strategic jobs in companies. In this time of digital transformation, the stakes are high. This is why numerous positions are open in various sectors of activity and all types of companies. The digital project manager has an exciting job, which touches on all aspects of digital, du marketing and digital communication. This versatility allows them to accumulate experience and capitalise on it over the years in order to reach other more management-oriented positions, for example.

What are the key skills of a digital project manager

The digital project manager must master all the business expertise and concepts du domaine du digital. This includes web marketing, new technologies, communication and data analysis.

This job also requires technical skills in the field of mastering digital tools related to analytics, tracking, content management and data analysis. The digital project manager is also distinguished by his strong managerial skills. His leadership and communication skills enable him to unite and motivate his colleagues for the success of the project management.

In addition to these skills, the digital project manager has personal qualities such as creativity, open-mindedness, autonomy analytical skills, as well as a great capacity to listen.

What are the tasks of a digital project manager ?

A digital project manager's mission is to manage, organise, lead a project and achieve the set objectives. To carry out his project, he has to go through several stages :

• The feasibility study of the project through the framing of the needs in relation to the various departments of an organisation (marketing, sales, human resources, finance, etc.)
• The definition and formalisation of needs within a specification containing the functional and technical specifications corresponding to the different actions to be carried out;
• Budgeting and task scheduling to ensure and respect the follow-up of the project (deadlines, deliveries);
• The coordination of the various actors of the project: the digital project manager monitors everyone's progress, ensures that the schedule is respected and decides on any areas for improvement;
• Project delivery: checks whether the project is achieving its objectives, assesses the quality of the deliverables and discuss potential changes with the client;
• The analysis of performance obtained with the help of reporting and web analytics tools.

What is the salary of a digital project manager ?

The salary of a digital project manager is generally very attractive. The salary will depend on the business line, the size of the organisation, the city where it operates, and its experience level.

In general, upon completion of the training, a junior digital project manager (0 to 3 years) can earn between 30 and 40 K€ gross per year. For an experienced profile, the average remuneration can reach 40-50 K€, and more than 50 K€ for an experienced profile or with strong expertise in a given field.

How to become a digital project leader ?

The job of digital project manager requires a certain level of training to acquire the dual skills in marketing and web technology. After the baccalaureate, it is advisable to follow a higher education course such as a bachelor's degree in the field of the web or digital marketing, in order to acquire all the necessary notions.

Given the hybrid nature of the digital project manager's tasks, the IPAG offers you many training paths at a distance. To allow you to progressively increase your competence, the bachelor IPAG's online course offers various specialisations in marketing, in communication digitale, international business management and in international trade.

To have all the skills related to the digital field, you can opt for the MSc Digital Marketing & Data Analysis. This Master of Science trains future graduates in all web marketing techniques,digital strategy and data analysis tools. Management-oriented, the MSc Digital Entrepreneur & Project Management of IPAG allows for the development of strong managerial skills, technical and interpersonal.