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In Short
Intake
- February
- September
Pace
- Initial
- Work-Study
Graduation diploma
- Degree Registered with the RNCP
- 5-year degree
Teaching languages
-
English
Tuition fees
Entry fee for the 18-month course :
- €13 500 per year, if paid in cash - (possible on a work-study course)
- €13 900 per year, if paid in instalments
Entry to the 12-month course :
- €9 500 per year, if paid in cash - (possible on a work-study course)
- €9 900 per year, if paid in instalments
Description
Programme
Career
Fees and funding
Video
Presentation
Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.
The IPAG Business School's ‘Digital Marketing & Data Analysis’ specialisation is one of three specialisations offered as part of RNCP qualification no. 40150 – Digital Web Project Manager (level 7), registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences on 1 June 2024, issued under the authority of the ECEMA Association (accessible via the VAE).
This MSc aims to train future digital marketing professionals who are capable of designing and managing strategies based on data analysis while integrating the ethical issues related to the collection, protection and use of personal data.
Digital marketing encompasses all the levers that mobilise digital media and associated data (big data, AI, algorithms, geolocation, etc.). It covers techniques related to the web (web marketing), but also mobile applications, real-time personalisation of customer journeys, performance measurement and algorithmic segmentation. Although complementary to traditional marketing, this field is based on new paradigms: immediacy, direct interaction with consumers, continuous optimisation and data-driven management.
The programme is structured around five skill sets, as defined in the RNCP (French National Register of Professional Certifications) file:
- Developing a web and digital strategy for a project or organisation,
- Designing digital projects,
- Managing and coordinating digital projects,
- Deploying digital communication,
- Managing resources and project teams.
The Digital Marketing & Data Analysis specialisation allows students to acquire targeted skills in omnichannel marketing strategy, data visualisation, ROI-focused campaigns, digital ethics and advanced marketing data exploitation.
Admission
Minimum entry requirements
- MSc in 1 year (12 months): 240 ECTS minimum (diploma at Bac+4 level, international Bachelor's degree, certain RNCP level 6 titles recognised as Bac+4)
- MSc in 2 years (18 months): 180 ECTS minimum (diploma at Bac+3 level, RNCP level 6 title)
For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.
Academic year entry :
You can enrol and start your course between :
- 5/09/25 and possible registration until 03/10/25
- 06/02/26 and possible registration until 06/03/26
An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)
Contents of your application file
• CV and cover letter
• Identity document
• Copy of degrees and transcripts
The admissions procedure
• Review of the application
• Candidate interview (30 minutes)
Contact
Admission services :
MSC DIGITAL MARKETING & DATA ANALYSIS To find out more
At a time when more than half of people in France buy, consult or review products online, webmarketing plays a major role in the strategic management of many companies. As they constantly seek online visibility, they turn to digital professionals to ensure growth and optimise the use of digital data in their ecosystems. A high-level qualification, such as our MSc Digital Marketing & Data Analysis (masters-level, French RNCP level 7), will enable you to acquire the various skills you need to pursue the jobs of the future in this fast-growing and constantly changing sector.
Why take an online masters in Digital Marketing and Data Analysis?
Alongside more traditional offline marketing, webmarketing is now crucial for all companies that want to communicate with a new audience, convert them and build their loyalty. However, to be able to use the main forms of digital marketing leverage (such as natural referencing on Google, or 'SEO', social media marketing, Google Ads, Facebook Ads, email campaigns and affiliate marketing), you need specific technical skills. These can be acquired by taking a specific course in digital marketing and data management. Attractive to recruiters, this type of masters-level qualification will open the doors to many companies for you.
What is the programme of our online digital marketing course?
Our course has been designed to help you develop essential managerial, technical and interpersonal skills with core classes, specialised teaching, opportunities to put your knowledge into practice and complementary personalised workshops.
The common core of all our Masters of Science includes four modules:
- Project management
- Business Ethics & CSR
- Research and dissertation methodology
- Strategic Management
Specialised classes in the MSc Digital Marketing & Data Analysis will enable you to develop dual professional expertise:
Digital Marketing
- Digital Economy
- Innovation Strategy in Dynamic Global Markets
- Design thinking and Innovation
- e-Entrepreneurship
- Data strategy
- Data governance
Data analysis
- Python
- Dataviz
- Machine learning
- Text data extraction and management
- Databases – Big Data
- Business intelligence
Alongside this, the Executive Certificate will enable you to widen the range of your knowledge by choosing one or several of the following paths, according to your career aspirations:
- Diversity Manager
- Intrapreneur
- Innovation Manager
You will take a skills assessment in order to adapt your "Soft Skills Path" to your profile and plans, specifically with a view to online learning, with modules such as "Learn to learn" and "Managing your personal and work life". Lastly, you will write and defend a masters dissertation, which can be on an academic or operational topic in the field of digital marketing, data management or data analysis.
How to enrol for the online masters in Digital Marketing at IPAG?
Our MSc Digital Marketing & Data Analysis can be taken in either 12 or 24 months.
- To take our MSc in one year, you must have four years of higher education (240 ECTS credits), an International Bachelor's or, in France, a level 6/7 RNCP qualification.
- To take our MSc in two years, you must have three years of higher education (180 ECTS credits) or, in France, a level 5 RNCP qualification.
If you are a managerial-level employee, but you do not have the required qualification (three or four years of higher education, Bachelor's, level 5 French RNCP qualification), you can take our MSc if you have at least 10 years of experience.
Enrolment is based on an application (cover letter, proof of identity, copy of latest qualifications and academic transcript) and a half-hour interview. For further information about our enrolment procedure or the programme in general, please write to us at the following address: online@ipag.fr.
Advantages of the MSc in Digital Marketing and Data Analysis at IPAG
IPAG Online combines the excellence that our school's reputation has been built on over the past five decades with the agility of online learning. In other words, you can take classes designed by IPAG's teacher-researchers, or professionals who are experts in their respective fields, while enjoying a high level of flexibility in the management of your learning time. You can study remotely, when and where you want, at your own pace, as you switch between synchronous and asynchronous teaching. You will also benefit from individual support from the beginning of your course through to graduation with a masters-level qualification, equivalent to level 7 in the French RNCP system. Lastly, to develop your employability, you will be able to gain work experience with the opportunity for a long internship or sandwich placement including four days a week at a company.
What career paths will be open to you following a Masters in Digital Marketing?
This qualification will make you an attractive potential employee, opening up various positions for you in France and overseas:
- Digital Marketing Officer
- Consultant
- Digital Project Manager
- Product manager
- Analytics Manager
- Webmarketing Manager
- Social Networks Manager
- Web Communication Manager
- Web Project Manager
- Marketing Director
- Product Manager
- User Experience Manager
- Web and Data Analyst
- etc.
Programme
This programme will enable you to analyse data and develop an appropriate marketing strategy.
-
On-the-job experience
Possibility of a work-study programme or long-term internship with a company.
Core modules
- Project Management
- Strategic Management
- Research Methodology
- Business Ethics and CSR
- Ipag Propulse Digital
- Economy Webmarketing
- CRM and Marketing
- Web Tools
- Digital Trends
- Google analytics certification
Specialisation modules
Compulsory for students taking the 18-month course / optional for students taking the 12-month course :
- Diversity Management
- Innovation Management
- Entrepreneurship & Intrapreneurship
Specialisation modules
• Business Intelligence
• Machine Learning
• Machine Learning II
CAREER PROSPECTS AFTER GRADUATING THIS ONLINE COURSE
What career awaits you after the MSc Digital Marketing & Data Analysis?
With the digital transformation of companies, graduating from our MSc Online Digitial Marketing course offers a wide range of really promising career prospects which can be grouped into three main categories:
– jobs dealing with data, strategy and innovation (marketing of the digital strategy, marketing business analyst, data scientist/data miner)
– operational marketing jobs (relationship marketing/CRM, operational/digital marketing, traffic manager)
– product/brand marketing jobs (web product manager, brand manager, community manager, social media marketing manager, content manager, revenue management analyst)
- Digital Project Manager
- Traffic Manager
- Media Trader Web
- Data analyst & Marketing Data Consultant
- Key Account Manager
- Digital Product Manager
- Market Research Project Manager
- Brand Manager
- Marketing Manager
- Product Manager
- Advertising Account Manager
- Market Research Analyst Consumer Insights Manager
- Competitive Insights Research Manager
- User Experience Research Manager
- Market Intelligence Manager
- Shopper Marketing Manager
- Web And Data Analyst
- Digital Insights Strategist
FEES AND FUNDING
Tuition fees
Entry fee for the 18-month course :
- €13 500 per year, if paid in cash - (possible on a work-study course)
- €13 900 per year, if paid in instalments
Entry to the 12-month course :
- €9 500 per year, if paid in cash - (possible on a work-study course)
- €9 900 per year, if paid in instalments
Find out more about fees and financing
