A Masters in Marketing: How to train in Digital Communication?

20 Nov 2020

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In just a few years, consumption habits have been revolutionized by the digital world. Both marketing and offline communication have largely given way to online strategies. Digital communications are becoming more and more important. Today, branding, customer retention, and attaining new business all takes place on the digital stage. So, why should you consider studying a masters in marketing to train in digital communications?

What is marketing and digital communication?

This term refers to both communication techniques and marketing techniques used for online or digital media, in order to promote a product, service, company, or institution. Digital marketing, which is sometimes called web marketing, can take several forms. This includes: 

  • Email Marketing
  • SEO
  • PPC
  • Social Advertising
  • Display Advertising
  • Retargeting
  • Branding & PR

Why study marketing and digital communication?

Digital transformation has taken place in all sectors, with industry methods quickly evolving to keep up with the changes in technology and public attitudes. Today, new professionals in digital communication or web-marketing are equipped with specific technical skills that can only be acquired after proper training. It is therefore not enough to be an expert in offline communication to know how to design or manage comprehensive digital strategies. Attaining a qualification for marketing not only prepares you for the role, but it also makes you more employable in such a popular industry. Having a masters in marketing can give you this advantage when going through the recruitment process.

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What do you learn on masters in marketing course?

Primarily, you will learn to build and implement a comprehensive online marketing strategy. For this, you will choose from a range of topics to take courses in, such as:

  • web communication
  • project management
  • strategic marketing
  • inbound marketing
  • user experience optimisation
  • website design

You will also learn to utilise tools such as Google Analytics or certain computer graphics and desktop publishing software, such as Photoshop or InDesign. Ultimately, you will gain a core understanding of all the necessary tools of digital marketing and the knowledge to implement an effective digital communications strategy.

What training to work in marketing and digital communication?

As new digital marketing professions enter the industry to meet the growing needs of companies, the variety of digital training in higher education has also expanded.

As a business school, IPAG courses range from Bac+2 to Bac+5 level, depending on your professional project. Browse our English-taught Bachelors and Masters in Marketing courses below:

What are the opportunities available to you with a bachelor or masters in marketing and digital communication?

While the recruitment process for these roles will depend on your level of degree, and experience. However, here is a non-exhaustive list of professions that you can pursue with a bachelors or masters in marketing and digital communication:

  • Social media manager
  • Digital project manager
  • Digital marketing manager
  • Marketing project manager
  • Web communication manager
  • Media planner
  • Project manager
  • Web project manager
  • Web marketing manager
  • E-commerce or e-business manager
  • Digital strategy consultant
  • Communication and advertising manager

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