22 Oct
Experience IPAG on the Paris campus!
Spend a morning in the shoes of an IPAG student.
Authors: V. Kumar, Bharath Rajan, Shaphali GuptaIlaria, Ilaria Dalla Pozza
Journal: Journal of the Academy of Marketing Science
Publisher: Springer US
Issn: 0092-0703
Link: https://doi.org/10.1007/s11747-017-0565-2
Year: 2018
