Brand Gender-bending: The Impact of an Endorsed Brand Strategy on Consumers’ Evaluation of Gendered Mixed-target Brands

Are you considering studying at a business school? Or continuing your studies with a second or third year in management?

Step into the shoes of an IPAG student for half a day, attending two management classes and participating in a business case study

Are you considering studying at a business school? Or continuing your studies with a second or third year in management?