What to do after a BBA?

23 Jun 2025

Whether you plan to continue your studies or go straight into professional life, there are several options open to you. Let's take a look at the different options available to BBA graduates to help them build a career plan that matches their ambitions.

What is the Bachelor of Business Administration (BBA)?

The BBA is an international higher education course at bac+3 level that enables students to acquire solid skills in management, marketing, finance and international trade. The programme has a strong international dimension, with courses often taught in English and exchange opportunities abroad.

During their studies, students develop essential business skills through work placements and, in some cases, work-study courses. This professional experience, combined with solid theoretical knowledge, makes the BBA a particularly popular qualification with recruiters, both in France and abroad.

Apply to the BBA

Why continue your studies after a BBA?

Although the BBA provides direct access to the job market, continuing your studies remains a very popular option. In fact, around 60% of graduates choose to continue their studies for a number of reasons:

  • Specialisation in a specific sector such as finance digital marketing or sustainable development;
  • Acquiring dual skills to stand out in the job market;
  • To obtain a 5-year postgraduate degree, which is often a prerequisite for positions of responsibility.

Discover the BBA

There are several types of course available to BBA graduates:

  • The Master of Business Administration (MBA) is the logical continuation of the BBA. This international degree enables students to deepen their knowledge of management and develop expertise in a particular field.
  • The Master of Science (MSc) offers more advanced specialisation in areas such as data analytics, digital marketing or international finance.
  • The Specialised Master (MS) enables students to acquire technical expertise in a specific sector, such as luxury goods, the supply chain or sustainable development.

What career opportunities are there after a BBA?

Thanks to its versatile nature, the BBA gives access to a wide range of careers as soon as it is completed. Graduates can apply for positions in various sectors:

  • Business developer or sales executive in international trade;
  • Product manager or marketing manager
  • Communications or purchasing manager
  • Strategy or digital transformation consultant.

Professional integration after a BBA is generally excellent. Graduates benefit from a professional network developed during their training, particularly during work placements. In addition, business schools such as IPAG Business School offer personalised support via their Career Centre to make it easier to find a job.

How does the BBA prepare you for an international career?

The Bachelor of Business Administration is essentially a course with an international dimension. This is reflected in :

  • Courses taught in English;
  • Compulsory university exchanges;
  • Internships abroad;
  • A multicultural environment.

These international experiences are particularly valued by companies, which are looking for profiles that are capable of evolving in a global context. As a result, BBA graduates can look forward to working abroad or in multinational companies as soon as they graduate.

For those wishing to become entrepreneurs, the BBA also offers a global vision of business, which is a major asset when it comes to setting up and developing their own company, whether in France or abroad.

How do you choose between continuing your studies and working life after a BBA?

This decision depends on several factors: your professional goals, your career plans and your personal aspirations. Ask yourself the right questions:

  • Do you want to specialise further in a particular field?
  • Are you aiming for positions of responsibility requiring a 5-year degree?
  • Do you already have an interesting professional opportunity ?
  • Are you attracted to entrepreneurship?

Whatever you decide, the BBA has already given you solid skills and valuable professional experience to kick-start your career. 

If you want to go further after your BBA, IPAG Business School offers a number of courses at bac+5 level that will enable you to specialise:

These programmes will enable you to acquire cutting-edge expertise while benefiting from the recognition and network of IPAG Business School to launch your professional career successfully.