Certification operational Business Manager - MSc Digital Transformation manager


  • Septembre 2023


  • Full time
  • Work-Study

Graduation diploma

  • Certified RNCP
  • 5-year degree

Teaching languages

  • French French
  • English English


For nearly 20 years, digital technology has revolutionized all sectors of activity and all functions: marketing, HR, real estate, retail, finance, tourism, management, medical, education, design... This is why digital transformation is now at the heart of all corporate interests.  

The job market is keeping pace: according to APEC*, 78% of job opportunities for executives include a dual skill in web and management. 

The training aims at the certification Operational Manager of Activities of Ascencia, of level 7, codes NSF 310p, 310m and 310, registered with the RNCP under the number 35585 by decision of France Compétences on May 19, 2024. This certification is also accessible via VAE. 



*Source: APEC, May 2021, Areas of skills most sought after by companies 


Minimum entry requirements

  • MSc in 1 year (12 months): 240 ECTS minimum (diploma at 4-year degree level, international Bachelor's degree, certain RNCP level 6 titles recognised as 4-year degree level)
  • MSc in 2 years (18 months): 180 ECTS minimum (diploma at 3-year level, RNCP level 6 title)

For executives in re-orientation or seeking expertise, 10 years of experience is required if the academic requirements are not being fulfilled.

2 openings date: 
You can enroll and start your courses within:

  • From September 1st, 2022 to November 30th, 2022
  • From February 1st, 2024 to April 30th 2024

An English language certificate is mandatory during the application process (TOEIC, TOEFL, IELTS 6, etc.)

Contents of your application file

  • CV and letter of motivation 
  • Proof of identification 
  • Copy of diplomas and transcripts of records 

The admissions procedure

  • Study of the file 
  • Motivation interview (30 minutes) 

Admission officer : Joris Loot
Mail :  j.loot@ipag.fr 
Téléphone : 06 70 30 52 16

IPAG ONLINE Director : Aurélien Buraud
Mail : a.buraud@ipag.fr
Téléphone : 06 77 09 45 14

  • Description

  • Programme

  • Career

  • Tuition and fees

MSc Manager of Digital Transformation

Our online MSc is a degree at Master's level, usually completed in one year and aimed at graduates with at least a 3-year degree. It is recognised for its strong international dimension and its highly operational features, giving graduates a high degree of employability. 

The programme is structured on a unique approach which allows optimising the management, the technical and the relational skills. 

Learning is structured according to the blocks of competencies of the RNCP certification. It is equally supported by the following components: 

  • Common core: acquisition of the fundamental skills for a versatile and responsible manager 
  • Digital expertise: solid academic training dedicated to the chosen professional expertise 
  • Soft Skills & Professional Integration: development of behavioral and relational skills, often crucial in the exercise of management 
  • Corporate experience: Possibility of a work-study programme or a long internship in a company. 


MSc of Science at Master's level


  • Review of the application
  • Motivational interview (30 minutes)

Teaching Languages

French & English


1 to 2 years

Professional experience

  • Open to 3-year degree over 18 months
  • Open to 4-year degree over 12 months

Tuition fees

  • In 1 year, €5 500 (Early birds €4 900)
  • In 2 years, €7 300 (early birds €6 500)


Discover the 5 detailed blocks of the MSc in Digital Transformation Management.

Common Core Programme :

  • Block 1 - Analysis and deployment of the company's global strategy at the level of an operational unit
  • Block 2 - Steering the activities of the operational unit
  • Block 3 - Management of the digital transformation
  • Block 4 - Monitoring, forecasting and public relations
  • Block 5 - Management of People and Organisations

Expertises Programme :

  • CRM & Marketing
  • Lecture series: the digital enterprise 
  • Crowdsourcing and crowdfunding 
  • Influencing strategies on the web 
  • PYTHON 101 (in English)
  • Webmarketing & Digital Enterprise 
  • Professional certification GOOGLE analytics 
  • Project management 
  • Digital Economy
  • Strategic Management 
  • Data Strategy and Governance 
  • Softskills, AI and Networks  
  • Diversity Management 
  • Innovation Management 
  • Trademark and Intellectual Property Law 
  • Digital Foresight 

Evaluation methods

For each of the blocks of competences, the assessment will consist of a case study and a professional dissertation in accordance with the reference framework of the targeted certification. The files submitted for assessment will also be used to write the end-of-study research paper and defend it in order to obtain the MSc. Details of these procedures can be found directly on the RNCP 35585 form.

Job opportunities

  • Digital transformation manager 
  • Web Strategy and Communication Director 
  • Director, Deputy Director, Business Unit Manager 
  • Digital entrepreneur, web project manager, digital project manager 
  • Web business developer, digital marketing developer, digital product owner 
  • Consultant in digital strategy and transformation 


Tuition and fees

  • In 1 year, €5 500  (Early birds €4 900)
  • In 2 years, €7 300 (early birds €6 500)