18 Nov
Discover the IPAG Experience on our Nice Campus!
Step into the shoes of an IPAG student for half a day by attending two management classes and taking part in a
Implementation Effects in the Relationship Between CRM and Its Performance
Authors: Ilaria Dalla Pozza, Oliver Goetz, Jean Michel Sahut
Journal: Journal of Business Research
Publisher: Elsevier BV
Link: https://doi.org/10.1016/j.jbusres.2018.02.004
Volume: 89
Year: 2018
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