01 Apr
Webinar MBA
Would you like to find out more about our MBA programme? Join our MBA webinar on 1 April.
Implementation Effects in the Relationship Between CRM and Its Performance
Authors: Ilaria Dalla Pozza, Oliver Goetz, Jean Michel Sahut
Journal: Journal of Business Research
Publisher: Elsevier BV
Link: https://doi.org/10.1016/j.jbusres.2018.02.004
Volume: 89
Year: 2018
