20 Apr
Webinar MBA programme - International Business Development
Discover the International Business Development specialisation of the 100% English-taught MBA programme!
Implementation Effects in the Relationship Between CRM and Its Performance
Authors: Ilaria Dalla Pozza, Oliver Goetz, Jean Michel Sahut
Journal: Journal of Business Research
Publisher: Elsevier BV
Link: https://doi.org/10.1016/j.jbusres.2018.02.004
Volume: 89
Year: 2018
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