Implementation Effects in the Relationship Between CRM and Its Performance

31 Jul 2018

Implementation_Effects_Relationship_CRM

Authors: Ilaria Dalla Pozza, Oliver Goetz, Jean Michel Sahut

Journal: Journal of Business Research

Publisher: Elsevier BV

Link: https://doi.org/10.1016/j.jbusres.2018.02.004

Volume: 89

Year: 2018