Generation Y Multichannel Behaviour for Complex Services: The Need for Human Contact Embodied through a Distance Relationship

13 Mar 2017

Generation_Y_Multichannel_Behaviour_for_Complex_Services

Authors: Ilaria Dalla Pozza

Journal: Journal of Strategic Marketing

Publisher: Taylor and Francis Online

Issn: Ilaria Dalla Pozza

Link: https://doi.org/10.1080/0965254X.2017.1299785

Volume: 25

Issue: 3

Year: 2017