06 Dec
Experience IPAG on the Nice campus!
Step into the shoes of an IPAG student for half a day, attending two management classes and participating in a business case study
Generation Y Multichannel Behaviour for Complex Services: The Need for Human Contact Embodied through a Distance Relationship
Authors: Ilaria Dalla Pozza
Journal: Journal of Strategic Marketing
Publisher: Taylor and Francis Online
Issn: Ilaria Dalla Pozza
Link: https://doi.org/10.1080/0965254X.2017.1299785
Volume: 25
Issue: 3
Year: 2017
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