MSc Customer Experience & Data Strategy

Campus

  • PARIS

Duration

  • 1 year

In Short

Intake

  • September

Pace

  • Initial

Graduation diploma

  • Niveau Bac+5

Teaching languages

  • French French
  • English English

Tuition fees

  • September Intake : €12000 per

Contacts

Promotion officier : 
François RAMONET
Send message

Application Brochure

  • Description

  • Program

  • Admissions & Tuition Fees

  • Career Opportunities

Presentation

The MSc Customer Experience & Data Strategy responds to a major transformation in business: customer satisfaction and loyalty have become key drivers of competitiveness and growth.

It prepares students to design and manage CX strategies, optimize omnichannel customer journeys, and leverage data, AI, and automation.

At the intersection of management, design, psychology, and technology, the program prepares students for strategic careers in customer experience, placing people at the heart of innovation and transformation.

Program Objectives

  1. Combining marketing, data, digital, and innovation
  2. Leading a successful customer experience strategy
  3. Designing omnichannel and phygital experiences
  4. Developing customer loyalty, CRM, and a customer-centric culture
  5. Integrating AI and new technologies to serve people

Target Skills

  • CX Strategy & Value Creation
  • Customer Data & Performance Management
  • Customer Journey & Omnichannel Experience
  • Innovation & Digital Transformation
  • CRM, AI & Emerging Technologies
  • Psychology & Customer Behavior
  • Management & Team Engagement
  • Service Design & Customer-Centric Culture

The program

Spanning one year, this MSc program combines foundational coursework, industry expertise, and real-world business experience to train professionals capable of designing, managing, and transforming the customer experience in the age of data and artificial intelligence.

  • Semester 1

    • Core courses + specialization courses

  • Semester 2

    • Core courses + specialized courses + internship

Semester 1

Core Curriculum Modules 

  • Social Responsibility and Corporate Ethics
  • Research Methodology
  • Project Management
  • Data Analysis for Decision Making 

Specialization Modules

  • CX Strategy & Brand Alignment
  • Consumer Psychology & Emotions
  • Design Thinking & Innovation in Service Design
  • Customer Culture, Experience Management, and Transformation

Semester 2

Core Curriculum Modules 

  • Digital Transformation
  • Leadership & Management
  • Change Management 
     

Specialization Modules

  • Fil Rouge/Mission Conseil
  • Performance Measurement and CX Strategy Management: KPIs & Voice of the Customer
  • Tech Ecosystems & Tools: CRM, AI Agents, and Data
  • AI, Omnichannel & Phygital Hyper-Personalization, and Customer Journey Mapping
  • Buiness Case & Plan de Transformation

Partner Companies 

Admission

Admission requirements:

  • 240 ECTS credits minimum (applicants holding a 4-year degree / Bachelor’s degree equivalent to 240 ECTS)

Contents of your application file

  • CV and cover letter
  • Identity document
  • Copy of degrees and transcripts

The admissions procedure

  • Review of the application
  • Candidate interview (30 minutes)

Contact

Admission services : 

Send message

Tuition Fees

  • Septembre intake : €12,000 per year

Target Careers

  • UX/CX Designer
  • CRM & Customer Loyalty Project Manager
  • Customer Strategy Consultant

 

  • Customer Success Manager (CSM)
  • Customer Experience Manager (CX Manager)