
Imen Safraou
Full Professor of Marketing
Imen Safraou
Full Professor of Marketing
The Department of Marketing and Communication, chaired by Professor Imen Safraou, has 20 permanent faculties both in Paris and in Nice, many with prior professional experience in companies and/or consulting.
It also hosts a significant number of adjunct professors and affiliate research fellows as well as visiting scholars and professionals coming from all over the world. The quality of our faculty relies particularly on its internationalisation, diversity of expertise and implication.
Following the mission of IPAG Business School, our faculty members are committed to disseminate and produce high-level and innovative contributions mainly around two main themes:
Research papers of the department members have been published in internationally reputed journals such as Journal of Retailing, Journal of the academy of marketing science, Journal of Business Research International Journal of Bank Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Strategic Marketing, Journal of Historical Research in Marketing, , British Journal of Psychology, Management International, Decisions Marketing, Management et Avenir, Gérer et Comprendre, European Business Review, Business Strategy and the Environment.
Mohamed Akli Achabou
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Claude Alavoine
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Nadia Azzopardi Sikine
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Hajer Bachouche
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Mélanie Florence Boninsegni
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Laurence Caseneuve
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Caroline Delio Chabert
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Ilaria Dalla Pozza
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Alexander Del Valle
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Clément Dubreuil
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Lydie Genin
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Léa Kiwan
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Philippe Kolb
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Stefania Masè
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Jeanette McDonald
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Alisa Minina
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John Navarro
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Virginie Thevenin
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Jessica Verheyde
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Armelle Vorilhon Dujardin
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Charlotte Wang
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Imen Safraou
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Academic Programs
The department members offer a very wide range of courses in Marketing, Sales and Communication, for various programs and specialisations:
• « Grande Ecole » Program with five Master specializations: Marketing BtoC, Digital Marketing & Communication, Digital Marketing & Data, Sales Strategy and Business Development, International Business Development
• Sc Double Degree in International Marketing with Napier University (Edimbourg)
• Sc Double Degree in Marketing with Newcastle University (Australia)
• Sc in Fashion Management
• Sc in New Information Technologies and Communication
• Sc in Luxury and innovation
• MBA
• DBA
• Executive Education
Conferences & seminars
Along with bimonthly meetings and seminars to foster a strong research dynamic, the department is also involved in the organisation of the IRMBAM symposium, hold each year in the Nice Campus.
Conferences:
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