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What you need to know about digital marketing
Would you like to work in an attractive and constantly evolving profession? Are you passionate about the digital world?
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19 May 2025
Etudiants & apprenants
Orientation
This 2-year post-baccalaureate diploma offers a wide range of opportunities, both in terms of further study and professional integration. Find out about the different options available to you to make the most of your training and develop your commercial skills.
Once you've obtained your BTS in Customer Relations Negotiation and Digitisation (NDRC), there are several ways in which you can continue your training and acquire a higher level of qualification. These courses will enable you to specialise and increase your employability on the job market.
A professional degree is an excellent way to deepen your knowledge in a specific field. It lasts one year and gives you a bac+3 diploma that is recognised on the job market. Among the professional bachelor's degrees suitable for holders of a BTS NDRC are :
The bachelor's degrees offered by business schools such as IPAG Business School are an interesting alternative. These professionally-oriented courses enable you to acquire solid expertise in a variety of fields, such as digital marketing, international management and sales management.
Discover the Bacehlor in Management
You can also apply for a one-year Bachelor Universitaire de Technologie (BUT) after your BTS NDRC. Admission is by application and may require a refresher course. Relevant BUT programmes include :
The BTS in Customer Relations Negotiation and Digitisation is a highly professionalising course that will enable you to enter the job market quickly. Your commercial and interpersonal skills will open the doors to a wide range of business sectors. Thanks to your training, you can apply for a variety of positions such as :
These jobs can be found in a wide range of sectors, including bancassurance, real estate, retail, tourism and e-commerce.
There are several strategies you can use to maximise your chances of professional success.
Work-linked training is a major asset for developing your employability. It enables you to gain significant professional experience while continuing your studies. Many post-BTS courses offer this format, which is particularly popular with recruiters.
The field of customer relations is constantly evolving as a result of digitalisation. Training in new technologies, digital marketing or advanced negotiation techniques can give you a real competitive edge in the job market.
After your BTS NDRC, IPAG Business School offers several courses to suit your profile:
The Bachelor in Management allows you to specialise in Digital Marketing & Communication or International Business;
Apply to our Bachelor in Management
The Grande Ecole programme, which is accessible via parallel admission, leads to a 5-year degree with specialisations such as Digital Marketing Strategy, Sales Management & Business Development or International Management.
Apply to our Grande Ecole Programme
These courses will enable you to deepen your knowledge of negotiation and digitalization while developing new managerial skills that are highly valued by companies.
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