What are the different marketing professions?

Since its entry into the digital world, marketing is more present than every in companies of all sectors. It represents all the techniques that allow companies to reach more customers, to increase their notoriety in a strategic way and to enter into a growth dynamic. The field of marketing offers many opportunities for the marketers of tomorrow. IPAG's Grande Ecole programme offers the possibility of training in the many marketing professions.

What does marketing consist of?

Marketing consists of analysing consumer needs through market research, the company's environment, the competition and trends. The objective is to define the different means to be used to design and promote an offer in line with consumers' needs, while serving the company's commercial and performance objectives.

Marketing has many facets. It can be applied in various fields, with different methods and uses, such as international marketing, luxury marketing, sports marketing, and many others.

This field has evolved a lot in recent years with the impact of digital on the different marketing professions. To train you in these new professions as well as in new marketing and communication techniques, the IPAG business school offers a complete digital marketing course.

Why choose the marketing professions?

The constant evolution of the marketing professions has made it a particularly attractive field that offers many job opportunities. Thanks to the variety of positions, there is the possibility to access a number of different functions within this field, while exercising one's creative talents. Indeed, many creative profiles with an interest in new technologies are sought after by companies. 

Working in marketing also means enjoying an attractive salary, even at the beginning of your career. The diversity of the jobs means that you can be versatile and thus quickly increase your skills and climb the ladder.

What skills are needed to work in marketing?

Working in marketing requires a wide range of knowledge and skills related to digital, web marketing, project management and management. The future graduate must be able to understand marketing concepts and master numerous tools in order to implement a coherent digital strategy. The marketer has great analytical skills and is at ease with new technologies and social networks.

Other qualities, such as the ability to work in a team, to be open to new projects, creativity, interpersonal skills, innovation, negotiation and agility, are also highly valued in future marketers.

Which marketing jobs are recruiting?

Marketing is a sector in high demand and offers a wide range of opportunities for both young graduates and people who are changing careers. With the upheaval of practices and customs in this field linked to digitalization, new marketing jobs have appeared.

E-commerce manager

With various skills from the web, marketing and sales, the e-commerce manager manages a company's e-commerce site on a daily basis. He/she implements the digital strategy to increase the visibility of products or services, traffic and thus the turnover of online sales.

 

Natural referencing consultant

The role of the SEO consultant, or natural referencing consultant, is to position the contents of a website as well as possible in the results page of search engines. They implement an SEO strategy based on specific target queries in order to increase the visibility of the site and create traffic to it. 

 

SEA Consultant

The job of a SEA consultant consists of increasing the traffic of a website through paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). It is a specialist in sponsored advertising who manages the advertisements on search engines.

 

Marketing assistant

The position of marketing assistant is a very formative profession and is ideal for gradually increasing your skills. Indeed, the marketing assistant carries out numerous missions. He or she contributes to the launch and development of a product or service, participates in the development of the marketing strategy, analyses market research and carries out competitive intelligence.

 

CRM Manager

As a customer relations expert, the CRM manager is responsible for improving the satisfaction rate, building loyalty and acquiring new customers for his/her company. He/she implements and manages the various CRM tools and analyses the performance of the sales teams.

Other marketing jobs are also open to you: project manager, marketing director, marketing research officer, growth hacker, community manager, data analyst, traffic manager, etc. 

What kind of training is required to work in marketing?

Various university and business school courses offer training in marketing. After the baccalaureate, the BTS in communication or sales generally allows you to become a marketing assistant or to continue your studies in a specialised master's degree. Business schools offer bachelor's degrees to gradually learn about digital marketing and specialise.

To enter the marketing profession, a Master's degree in marketing is preferable. As the level of recruitment is high in this field, the most sought-after profiles are those with 5 years of higher education. Business schools also offer specialised courses such as the Master's in Digital Marketing or Luxury Marketing in order to train future operational professionals.