What is a Business Administration Degree (BBA)

02 Dec 2020


Across France and Europe, the Bachelor of Business Administration (BBA) have now found their place in the course offerings of the largest French business schools. Which is a great opportunity for those looking for a Business Administration Degree.

Defining a Bachelor of Business Administration Degree

In France, this first cycle diploma (Bac + 3 level) is delivered over 4 years, as is customary in the United States of America at four-year American colleges. However, to get closer to the European organization LMD (License, Master, Doctorate), some schools such as IPAG Business School stand out by offering a 3-year study format. This is similar to the majority of courses that are taught in universities in the United Kingdom. 

Who is a Bachelor of Business Administration Degree for?

The BBA (business administration degree) is primarily aimed at French students, but it can be a valuable opportunity for many international students looking to begin an international career. In most schools, young graduates entering their first year of a BBA are often equipped with a solid knowledge base of economic culture, as well as a good language skills. Additionally, at IPAG, a student's fluency in English is a determining factor in the student selection process since all BBA courses are taught in English.

Why get a Bachelor of Business Administration Degree?

Unlike the Bachelor and its various specialisations, the BBA is a slightly more general program that trains students in business or international management as a whole. The courses available range from Economics, Human Resources, Management, Finance, Entrepreneurship, Marketing, Intercultural Management and Logistics. However, at IPAG, the third year of the course allows students to select a specialisation subject to deepen their knowledge. This includes Advanced International Business Law, International HR Management, Marketing Tourism, and Treasury & International Risk Management.

These Business Administration degree programs also allow students to develop an international profile, and sometimes they will obtain a Joint degree. At IPAG, BBA students not only obtain the diploma from a leading French business school, but they also have the possibility of obtaining a Bachelor of Honours from the University of South Wales or the Nottingham Business School. These Business Administration Degrees are recognized all over the world.

Finally, the BBA also guarantees students will acquire professional experience, since internships are generally provided each year. At IPAG, BBA students can spend up to 18 months on an internship to learn on the job and strengthen their employability for the professional world.

What are the opportunities after a Bachelor of Business Administration Degree?

After graduation, students have two options: continue their education or enter the workforce. For those who wish to obtain a Bac + 5 level diploma, the BBA gives them the opportunity to join an MBA program, to prepare for the entrance exam to a Grande École Program, or to apply for a specialized MSc. Graduates of a BBA are also well-equipped to find work abroad.

In terms of professional integration to the workforce, the Business Administration degree offers many opportunities including:

  • International Development Officer
  • Sales manager
  • Marketing project manager
  • Product manager
  • Web project manager

Learn more about the BBA at IPAG Business School, and the benefits of studying in Nice, France.

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