Bachelor's Degree in Event Management: Luxury and Business Tourism
This course enables students to develop practical projects in collaboration with companies in the sector. They learn to analyse consumer behaviour in order to develop effective commercial strategies in areas such as fashion, leather goods, cosmetics, perfumery, tourism and the automotive industry.
Presentation and educational objectives
The Bachelor's Degree in Event Management: Luxury and Business Tourism at IPAG Business School is a specialisation within the Bachelor's degree in Management – an intensive, professional training programme that is highly valued by recruiters. This programme allows students to specialise in the luxury sector, a demanding field that requires specific skills in management, marketing and communication.
This training programme has multiple objectives:
- Learn to work in an international environment.
- Design and organise high-end events.
- Develop experiential and communication strategies tailored to a premium audience.
- Be introduced to the specifics of luxury management and business tourism
Prerequisites and admission requirements
Admission to this programme is available at different levels:
First Year
For holders of a French diploma:
• Parcoursup + motivation interview in French
For holders of a foreign diploma:
• Based on application file + motivation interview in French
Second Year
For holders of a French diploma and a foreign diploma:
Upon obtaining 60 ECTS credits or their international equivalent:
• Based on application file + motivation interview in French and English
Third Year
For holders of a French diploma and a foreign diploma:
Upon obtaining 120 ECTS credits or their international equivalent:
• Based on application file + interview in French and English
Tuition fees for entry into the 1st, 2nd and 3rd years are:
- €8,500 per year for cash payments;
- €8,900 per year for instalment payments.
Skills block
The Bachelor's Degree in Event Management: Luxury and Business Tourism at IPAG Business School is structured around a core curriculum during the first two years, enabling students to acquire the fundamentals of management and administration. The specialisation in Luxury Management begins in the third year and is available at the Paris and Nice campuses.
The modules of the Bachelor's degree specialisation in Event Management: Luxury and Business Tourism include:
- Choice of professional certification
- Event project management
- Luxury marketing
- Business tourism: challenges and trends
- Brand management
- Premium customer relationship management
These modules correspond to the skills listed in RNCP 37968, recognised by France Compétences:
- Mastering management knowledge and fundamentals as well as specific job requirements
- Assessing and steering strategy performance
- Managing a team effectively and responsibly
- Developing a communication strategy
The advantages of the Bachelor's Degree in Event Management: Luxury and Business Tourism at IPAG Business School
A three-year programme to gradually build managerial skills. The first two years provide students with the essential basics of management, while the third year is dedicated to specialisation. Throughout the programme, students reflect on their personal and professional goals. Courses in methodology and project management help them develop effective working methods.
Personalisation of the learning path Unfold all Fold all
Three training formats offered in the third year:
- The courses are offered as full-time and part-time programmes
- Selection of elective courses in the second year and choice of a specialisation in the third year
- Individualised support, both personal and professional, within a school on a human scale
Professionalisation at the heart of the programme Unfold all Fold all
An internship is scheduled each year, lasting from 8 weeks to 6 months, with the possibility of a work-study programme in the third year.
Students obtain professional certifications specific to their specialisation. Throughout the programme, they benefit from regular meetings with industry experts and school graduates. In addition, most of the specialised courses are taught by professionals from the industry.
A large network of alumni, comprising more than 15,800 members worldwide, is accessible to every student. The IPAG incubator supports entrepreneurial projects, with more than 100 companies supported since 2022.
A holistic view of the manager Unfold all Fold all
- A strong international focus: a semester studying abroad, international collaborative projects (COIL), an international week and courses taught in English
- A real awareness of environmental and societal issues through courses, impactful projects and themed weeks
- Team-building events organised each year, such as business games and an induction weekend
Throughout the programme, community and professional projects promote the development of practical skills and initiative. Success is built together. The projects carried out allow you to put your skills to work for causes that inspire you. Club and society life plays an important role in the student experience.
Some examples of student societies:
Career opportunities and further education
Graduates with a bachelor's degree in Event Management: Luxury and Business Tourism can access various strategic positions such as:
- Business Tourism Product Manager
- Luxury Events Coordinator
- Events Project Manager
- Public Relations Officer
- Customer Relations Officer
This training programme is therefore a springboard to a successful career in the luxury sector, a constantly evolving industry that offers excellent professional prospects in France and abroad.
How to enrol in the Bachelor's degree in Event Management: Luxury and Business Tourism
In the second year of the Bachelor's degree in Management, an international study period lasting 3 to 5 months is compulsory. There are many destinations on offer, with more being added every year.
Some examples of destination proposals:
The third year is devoted to professional development, with a focus on the fundamentals of management and a specialisation in digital marketing. You can choose between a specialised professional internship lasting 4 to 6 months or a work-study programme with a schedule of 3 weeks in a company/1 week in class.
This specialisation is available on the Paris, Nice.
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Student testimonial
Charlotte Marty
Sales Executive Business Applications chez Microsoft