Bachelor's Degree in Digital Marketing & Communication

The Bachelor's Degree in Marketing & Digital Communication at IPAG Business School is a recognised programme leading to a Bachelor's degree. This three-year operational programme enables students to develop solid skills in marketing and communication, which are essential for entering the current job market or pursuing further studies.

 

Presentation and educational objectives

This intensive, professional training programme prepares you for careers in digital marketing and communication. The Bachelor's degree programme in Management is structured progressively: the first two years are devoted to acquiring the fundamentals of management and administration, while the third year allows for specialisation in Digital Marketing & Communication.

This specialisation is available on the Paris, Nice and Thionville-Luxembourg campuses, as well as online via IPAG Online.

This programme has multiple objectives:

  • Understanding the role of ICT in marketing
  • Developing and implementing digital strategies
  • Mastering marketing, communication and sales tools
  • Integrating the technical tools essential for content production

 

 

Prerequisites and admission requirements

There are several ways to be admitted to this work-study or initial training programme:

First Year
For holders of a French diploma:
• Parcoursup + motivation interview in French
For holders of a foreign diploma:
• Based on application file + motivation interview in French

Second Year
For holders of a French diploma and a foreign diploma:
Upon obtaining 60 ECTS credits or their international equivalent:
• Based on application file + motivation interview in French and English

Third Year
For holders of a French diploma and a foreign diploma:
Upon obtaining 120 ECTS credits or their international equivalent:
• Based on application file + interview in French and English

Tuition fees for the first, second, and third years are €8,500 per year for cash payments and €8,900 for installment payments.

 

Skills block

The bachelor's degree in marketing & digital communication is structured around skill sets that enable students to acquire comprehensive expertise in the field. The professional certification obtained is recognised by companies and valued in the job market.

The modules in the Marketing & Digital Communication specialisation include:

  • DTP certification
  • CRM
  • Digital Marketing
  • Advertising & Communication
  • Community Management
  • E-commerce websites and digital strategy

These modules correspond to the skills listed in RNCP 37968, recognised by France Compétences:

  • Mastering management knowledge and fundamentals, as well as specific job requirements
  • Evaluating and steering strategy performance
  • Managing a team effectively and responsibly
  • Developing a communication strategy

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The advantages of the Bachelor's Degree in Marketing & Digital Communication at IPAG Business School

Progressiveness of training Unfold all Fold all

A three-year programme to gradually build managerial skills. The first two years provide students with the essential basics of management, while the third year is dedicated to specialisation. Throughout the programme, students reflect on their personal and professional goals. Courses in methodology and project management help them develop effective working methods.

Personalisation of the learning path Unfold all Fold all

Three training formats offered in the third year:

  • The courses are offered as full-time, part-time programmes and Online*
  • Selection of elective courses in the second year and choice of a specialisation in the third year.
  • Individualised support, both personal and professional, within a school on a human scale.

*Online option available for the Marketing and Digital Communication specialisation.

Professionalisation at the heart of the programme Unfold all Fold all

An internship is scheduled each year, lasting from 8 weeks to 6 months, with the possibility of a work-study programme in the third year.

Students obtain professional certifications specific to their specialisation. Throughout the programme, they benefit from regular meetings with industry experts and school graduates. In addition, most of the specialised courses are taught by professionals from the industry. 

A large network of alumni, comprising more than 15,800 members worldwide, is accessible to every student. The IPAG incubator supports entrepreneurial projects, with more than 100 companies supported since 2022.

A holistic view of the manager Unfold all Fold all

  • A strong international focus: a semester studying abroad, international collaborative projects (COIL), an international week and courses taught in English.
  • A real awareness of environmental and societal issues through courses, impactful projects and themed weeks.
  • Team-building events organised each year, such as business games and an induction weekend.
Be open to others Unfold all Fold all

Throughout the programme, community and professional projects promote the development of practical skills and initiative. Success is built together. The projects carried out allow you to put your skills to work for causes that inspire you. Club and society life plays an important role in the student experience.

Some examples of student societies: 

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Career opportunities and further education

Graduates with a Bachelor's degree in marketing & digital communication can access various strategic positions such as:

  • Community Manager
  • Web Project Manager
  • Media Planner
  • E-commerce Manager
  • Event Project Manager
  • Digital Advertising Manager
  • Traffic Manager

This programme also prepares you to continue your studies, particularly in the Grande École Programme at IPAG Business School, which offers a Master's degree and is EFMD accredited.

Career integration is facilitated by the school's numerous partners and the expertise acquired in social media management and digital project implementation. 

How to enrol in the Marketing & Digital Communication programme

In the second year of the Bachelor's degree in Management, an international study period lasting 3 to 5 months is compulsory. There are many destinations on offer, with more being added every year.

Some examples of our destinations:

The third year is devoted to professional development, with a focus on the fundamentals of management and a specialisation in marketing and digital communication. You can choose between a specialised professional internship lasting 4 to 6 months or a work-study programme with a schedule of 3 weeks in a company/1 week in class.

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Student testimonial

 

Méliné GRELET - Class of 2023


Master Marketing Business to Consumer

I chose the Business to Consumer specialisation because of its combination of communication, marketing and digital, a field perfectly suited to those interested in e-commerce and digital communication. The courses fascinated me and reinforced my vocation for this sector.

After a two-year work-study placement in the LVMH Environment department, I joined a leather goods company as Communications & Marketing Project Manager in the BtoC department. I'm currently in charge of communications and e-commerce, and I've also managed a complete overhaul of the brand's image.