Preparing your business start-up project well
From the initial idea to the realisation of the project, the creation of a business is an idea that matures and deepens over time. Whether it is innovative or obvious, it will only be of real use if it is implemented methodically. To structure your project, here are the essential steps to follow in setting up a business.
The first step is to carry out a market study to define the contours of the future activity. The aim is to study the feasibility of the project, to assess the competition, to know the potential target and the environment in which the business will operate.
The idea will then be defined with the help of a business model, which describes how the company creates value. So your research and thinking leads you to define precisely what service or product you are going to sell, to what target group, for what purpose and in what way.
Then you need to draw up a business plan, which is the result of all the studies carried out upstream. It is a file that formalises your business creation project in its entirety. It frames all the elements of the project: the market environment, the targets, the commercial strategy, the financial forecasts and the choice of legal form. It is an essential tool for setting development objectives and convincing future partners of the viability of the project.
Choosing a legal status adapted to your business creation project
To start your own business, you need to choose the legal form best suited to your business project. The status is determined on the basis of several factors, such as the number of partners, the amount of contributions, the taxation of profits and the tax system. It is possible to opt for a status subject to corporation tax (IS) or income tax (IR).
The legal forms subject to corporate income tax are:
- Public limited company (SA) ;
- Simplified joint stock company (SAS) ;
- The limited liability company (SARL).
Conversely, the legal forms subject to IR are:
- Sole proprietorship (EI) ;
- General partnership (SNC) ;
- The family limited liability company (SARL).
Some legal forms may have a choice of tax regime, such as the SAS/SASU, the SARL/EURL and the EIRL, for a limited time (5 financial years).
What funding is available to help set up a business?
Once you have assessed your needs and the financial resources you can mobilise, it is important to identify the possible aid and financial solutions for the missing capital.
There are various government aid schemes for business creation such as NACRE, JEI status, ACRE and others. You can also opt for subsidies or loans of honour, a bank loan or crowdfunding.