Certification Operational Business Manager - MSc Digital Marketing & Data Analysis




  • 1 year
  • 2 years

In Short


  • February
  • September


  • Initial
  • Work-Study

Graduation diploma

  • Certified RNCP
  • 5-year degree

Teaching languages

  • French French
  • English English

Tuition fees

1-year Course
€9 500

2-year Course
€12 650


  • Description

  • Programme

  • Career

  • Fees and funding

  • Video


Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.

Digital marketing encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (webmarketing), but also those linked to mobile telephones, tablets, geo-tracking and other applications.You will learn about all of this if you choose to study an online digital marketing course with IPAG.

Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real time, performance marketing, based on economies of scale, and of course, the use of data, tracking and algorithms.

Our MSc Data Analysis & Digital Marketing Course is an online programme that aims to train the marketing professionals of tomorrow, capable of defining a digital strategy using the solid foundations of data analysis and mastery of the ethical issues surrounding the protection and use of personal data.


"Ascencia Business School Logo"


The training aims at the certification Operational Manager of Activities of Ascencia, of level 7, codes NSF 310p, 310m and 310, registered with the RNCP under the number 35585 by decision of France Compétences on May 19, 2024. This certification is also accessible via VAE.

source: Credoc, la diffusion des TIC dans la société française, 2014

"France Competénces Certifiat"


Minimum entry requirements

  • MSc in 1 year (12 months): 240 ECTS minimum (diploma at Bac+4 level, international Bachelor's degree, certain RNCP level 6 titles recognised as Bac+4)
  • MSc in 2 years (18 months): 180 ECTS minimum (diploma at Bac+3 level, RNCP level 6 title)

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.
An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

Contents of your application file
• CV and cover letter
• Identity document
• Copy of degrees and transcripts

The admissions procedure
• Review of the application
• Candidate interview (30 minutes)


Admission officer : JORIS LOOT
Mail :  j.loot@ipag.fr

Mail : a.buraud@ipag.fr

Test the demo platform


At a time when more than half of people in France buy, consult or review products online, webmarketing plays a major role in the strategic management of many companies. As they constantly seek online visibility, they turn to digital professionals to ensure growth and optimise the use of digital data in their ecosystems. A high-level qualification, such as our MSc Digital Marketing & Data Analysis (masters-level, French RNCP level 7), will enable you to acquire the various skills you need to pursue the jobs of the future in this fast-growing and constantly changing sector.

Why take an online masters in Digital Marketing and Data Analysis?

Alongside more traditional offline marketing, webmarketing is now crucial for all companies that want to communicate with a new audience, convert them and build their loyalty. However, to be able to use the main forms of digital marketing leverage (such as natural referencing on Google, or 'SEO', social media marketing, Google Ads, Facebook Ads, email campaigns and affiliate marketing), you need specific technical skills. These can be acquired by taking a specific course in digital marketing and data management. Attractive to recruiters, this type of masters-level qualification will open the doors to many companies for you.

What is the programme of our online digital marketing course?

Our course has been designed to help you develop essential managerial, technical and interpersonal skills with core classes, specialised teaching, opportunities to put your knowledge into practice and complementary personalised workshops.

The common core of all our Masters of Science includes four modules:

  • Project management
  • Business Ethics & CSR
  • Research and dissertation methodology
  • Strategic Management

Specialised classes in the MSc Digital Marketing & Data Analysis will enable you to develop dual professional expertise:
Digital Marketing

  • Digital Economy
  • Innovation Strategy in Dynamic Global Markets
  • Design thinking and Innovation
  • e-Entrepreneurship
  • Data strategy
  • Data governance

Data analysis

  • Python
  • Dataviz
  • Machine learning
  • Text data extraction and management
  • Databases – Big Data
  • Business intelligence

Alongside this, the Executive Certificate will enable you to widen the range of your knowledge by choosing one or several of the following paths, according to your career aspirations:

  • Diversity Manager
  • Intrapreneur
  • Innovation Manager

You will take a skills assessment in order to adapt your "Soft Skills Path" to your profile and plans, specifically with a view to online learning, with modules such as "Learn to learn" and "Managing your personal and work life". Lastly, you will write and defend a masters dissertation, which can be on an academic or operational topic in the field of digital marketing, data management or data analysis.

How to enrol for the online masters in Digital Marketing at IPAG?

Our MSc Digital Marketing & Data Analysis can be taken in either 12 or 24 months.

  • To take our MSc in one year, you must have four years of higher education (240 ECTS credits), an International Bachelor's or, in France, a level 6/7 RNCP qualification.
  • To take our MSc in two years, you must have three years of higher education (180 ECTS credits) or, in France, a level 5 RNCP qualification.

If you are a managerial-level employee, but you do not have the required qualification (three or four years of higher education, Bachelor's, level 5 French RNCP qualification), you can take our MSc if you have at least 10 years of experience.

Enrolment is based on an application (cover letter, proof of identity, copy of latest qualifications and academic transcript) and a half-hour interview. For further information about our enrolment procedure or the programme in general, please write to us at the following address: online@ipag.fr.

Advantages of the MSc in Digital Marketing and Data Analysis at IPAG

IPAG Online combines the excellence that our school's reputation has been built on over the past five decades with the agility of online learning. In other words, you can take classes designed by IPAG's teacher-researchers, or professionals who are experts in their respective fields, while enjoying a high level of flexibility in the management of your learning time. You can study remotely, when and where you want, at your own pace, as you switch between synchronous and asynchronous teaching. You will also benefit from individual support from the beginning of your course through to graduation with a masters-level qualification, equivalent to level 7 in the French RNCP system. Lastly, to develop your employability, you will be able to gain work experience with the opportunity for a long internship or sandwich placement including four days a week at a company.

What career paths will be open to you following a Masters in Digital Marketing?

This qualification will make you an attractive potential employee, opening up various positions for you in France and overseas:

  • Digital Marketing Officer
  • Consultant
  • Digital Project Manager
  • Product manager
  • Analytics Manager
  • Webmarketing Manager
  • Social Networks Manager
  • Web Communication Manager
  • Web Project Manager
  • Marketing Director
  • Product Manager
  • User Experience Manager
  • Web and Data Analyst
  • etc.


This programme will enable you to analyse data and develop an appropriate marketing strategy.

  • On-the-job experience

    Possibility of a work-study programme or long-term internship with a company.

Common Core Programme :

  • Block 1 - Analysis and deployment of the company's global strategy at the level of an operational unit
  • Block 2 - Steering the activities of the operational unit
  • Block 3 - Management of the digital transformation
  • Block 4 - Monitoring, forecasting and public relations
  • Block 5 - Management of People and Organisations

Expertises Programme :

  • Programming python
  • Machine Learning
  • Text data extraction and management
  • Databases - big data
  • Business intelligence
  • Web tools and interfaces
  • Digital Economy
  • Webmarketing
  • Digital Foresight
  • CRM and Marketing
  • Professional certification GOOGLE analytics
  • Project management
  • Business Ethics and CSR
  • Research and dissertation methodology
  • Strategic Management

Assessment methods

For each of the blocks of competences, the assessment will be composed of a case study and an analysis file in accordance with the referential of the targeted certification. The files submitted for assessment will also be used to write the end-of-study dissertation and defend it in order to obtain the MSc. Details of these procedures can be found directly on the RNCP 35585 form.

Modalités d’évaluation

Pour chacun des blocs de compétences, l’évaluation sera composée d’une étude de cas et d’un dossier d’analyse conformément au référentiel de la certification visée. Les dossiers soumis aux évaluations alimenteront également la rédaction du mémoire de fin d’étude et sa soutenance pour l’obtention du MSc. Le détail de ces modalités est à consulter directement sur la fiche RNCP 35585.

Soft Skills Course

This course is dedicated to employability and the development of behavioural skills often essential for the role of a manager.

After completing a skills assessment with a professional, you will take part in different workshops, depending on your profile: job hunting, writing your CV, writing cover letters, preparing for a job interview or annual appraisal, negotiating or re-negotiating your salary, etc. These are all designed to help you in your new job and, generally, to develop your career.

Case studies

The MSc course is punctuated with case studies, often in the form of business games, developed by major companies. Thanks to these simulations, you will become more familiar with certain situations that you will face throughout your career.

Executive Certificate

In addition to your main course, you can earn one of our Executive Certificates to broaden your range of expertise.

Diversity Manager: is for those who manage diverse teams and want to make diversity a driving force for the development of their organisation, by understanding the challenges of changing social and societal norms.

Intrapreneur: is for those who want to grasp the key aspects of entrepreneurial leadership to accelerate the launch of innovative initiatives within a company.

Innovation Manager: is for those who want to play a cross-functional role in managing the innovative process or take part in key phases of the innovative process (R&D, Marketing, Production, etc.).


What career awaits you after the MSc Digital Marketing & Data Analysis?

With the digital transformation of companies, graduating from our MSc Online Digitial Marketing course offers a wide range of really promising career prospects which can be grouped into three main categories:

jobs dealing with data, strategy and innovation (marketing of the digital strategy, marketing business analyst, data scientist/data miner)

operational marketing jobs (relationship marketing/CRM, operational/digital marketing, traffic manager)

product/brand marketing jobs (web product manager, brand manager, community manager, social media marketing manager, content manager, revenue management analyst)

  • Digital Project Manager
  • Traffic Manager
  • RTB Media Trader
  • Data analyst & Marketing Data Consultant
  • Key Account Manager
  • Digital Product Manager

  • Market Research Project Manager
  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Advertising Account Manager
  • Market Research Analyst (Consumer Insights Manager)

  • Competitive Insights Research Manager
  • User Experience Research Manager
  • Market Intelligence Manager
  • Shopper Marketing Manager
  • Web And Data Analyst
  • Digital Insights Strategist


Tuition fees

1-year course
€9 500*

2-year course
€12 650*

* Prices are for initial training. In all other cases, please contact us.


Courses eligible for CPF funding

Easily fund your course with the Mon compte formation account.
Several funding schemes are available, feel free to contact us for more information.

Name of the course to access funding: level 7 professional certification entitled “Operational manager of activities” [Manager opérationnel d'activités], listed on the French Professional Certification Directory (RNCP) under number RNCP 35585.

Admission officer : JORIS LOOT
Mail: online@ipag.fr