What should I do after a master's degree in marketing?

A Master's degree in marketing opens many doors in the professional world. This 5-year postgraduate degree is highly regarded by recruiters and offers excellent job prospects. Whether you want to enter the job market or continue your studies, find out about all the opportunities available to you after a master's degree in marketing.

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What sectors of activity are accessible after a master's degree in marketing?

Marketing is a cross-disciplinary field that provides access to a wide range of business sectors. Graduates of a master's in marketing can build their career path in a wide variety of environments:

• Consumer goods (food, beauty, fashion);
• Creative, cultural and entertainment industries
• Digital sector and new technologies;
• Banking and finance
• Tourism and hospitality
• Health and well-being;
• Luxury and lifestyle.

This diversity of sectors gives graduates the opportunity to find a professional environment that matches their aspirations. What to do after a master's degree in marketing also depends on your career plans and interests. 

What jobs can you do with a master's degree in marketing?

Marketing courses prepare you for a wide variety of jobs, from the most operational to the most strategic. Here are the most sought-after positions on the job market:

Operational professions

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Operational marketing jobs focus on implementing concrete actions. They are ideal for young graduates looking to quickly gain experience in a company. These positions often require a strong ability to execute, good organisational skills and in-depth knowledge of digital tools:

• Product manager: responsible for the marketing strategy of a product or range of products;
• Marketing Project Manager: manages marketing projects from A to Z;
• Digital marketing manager: manages online presence and digital campaigns;
• Communications manager: develops and implements the communications strategy;
• Community manager: runs social networks and manages e-reputation.

Strategic professions

Strategic functions are aimed at more experienced profiles or those with a strong appetite for analysis and global vision. They involve defining the major marketing orientations, managing teams and developing brands in a competitive environment:

• Marketing manager: defines and implements the global marketing strategy ;
• Marketing Director: supervises all marketing activities;
• Brand manager: ensures the consistency and development of the brand image;
• Business developer: identifies and develops new business opportunities;
• Marketing strategy consultant: supports companies in their development.

These marketing professions are constantly evolving with new technologies and changes in consumer habits, offering excellent prospects for development.

What skills are valued on the job market?

Graduates of a master's degree in marketing develop skills that are highly sought after by recruiters. Among the most highly valued are

• Mastery of data analysis and digital marketing tools;
• Developing marketing strategies tailored to the company's objectives;
• Project management and team coordination; Oral and written communication;
• The ability to understand market trends and consumer needs.

Soft skills are also essential: creativity, adaptability, curiosity and team spirit are among the qualities expected of a marketing professional.

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Is it possible to continue your studies after a master's degree in marketing?

If you want to deepen your knowledge or specialise further, there are several options open to you:

• A second, complementary master's degree to develop dual skills;
• A Specialised Master's degree to acquire cutting-edge expertise;
• An MBA to strengthen your management skills;
• A doctorate to move into research and teaching.

Work-linked training is often the preferred option for these complementary courses, enabling you to combine theory with professional experience.

Continuing education is also an excellent option for professionals wishing to specialise while continuing to work. Many programmes are available in a format that is compatible with a professional activity. After a master's degree in marketing, the possibilities are many and varied. Whether you choose to enter the job market directly or continue your training, this degree provides you with a solid foundation on which to build a successful career in marketing and communication.

At IPAG Business School, for example, students can continue their studies with the Doctorate in Business Administration. This bac+8 programme enables experienced professionals to acquire skills in applied research to solve practical business problems.

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The DBA at IPAG Business School offers :

• A three-year part-time course compatible with a professional activity;
• Supervision by high-level lecturers and researchers;
• An approach focused on solving real-life business problems;
• Specialisations in CSR, entrepreneurship, finance and digital marketing.