1ST YEAR
Acquiring the basics
Semester 1
- Marketing fundamentals
- Sales techniques
- Financial accounting
- Written and oral communication
- English theater
- Ethics Courses
Semester 2
- Marketing & Communication mix
- Introduction & Business law
- Introduction to statistics
- Economic context
Extra-curriculum
Business game
Case studies submitted by IPAG partner companies, to which the students, divided into teams, must respond collectively.
X'Trem/Extreme trails
New adventures and experiences to develop your personal skills and work within a team, activities include; survival missions, military training, humanitarian commitment and more!
Culture and discovery trails
The Grande École Programme also allows students to develop their cultural experiences with an open-mind. This is to improve your analytical skills and broaden your knowledge in art history, geography, fashion, music, gastronomy and beyond.
Fundamental courses
Courses, 8 to 12-week of internship, and 6-week in Summer at Berkeley, California for a sales course
2ND YEAR
Working in project mode
Semester 1
- Financial analysis
- Corporate law & Taxation
- Market research
- Human resource management
Semester 2
- International trade
- Digital marketing & innovation
- Logistics & Purchasing
- Management of organisations
Extra-curriculum
Business game
As in the 1st year, the business game uses real business case studies submitted by IPAG’s partner companies, so that students can work in teams to respond to the presented scenario.
Cultural and discovery trails
This was designed, so students can develop their cultural awareness with an open-minded and analytical approach. The 2nd year is an opportunity to discover a new universe, completely different from the one explored during the 1st year.
Grande École Programme courses
Course modules plus 8 to 12-week of internship at a start-up business
3RD YEAR
Going abroad
Study stay at a partner university
During the third year of the American Track Grande École Programme, there is a mandatory semester of study abroad at one of our 130 partner universities on all five continents. You can also choose one of our two associate campuses; Kunming and Riverside, where you can follow IPAG courses.
Internship or volunteering mission
The second half of the third year of the American Track takes place abroad as well, either as an internship or in the form of a volunteering mission in line with IPAG's values and commitments.
Study abroad or internship abroad
6-month internship, study abroad or humanitarian mission abroad
Possibility of certificate or bachelor degree
4TH YEAR
Start specialising
Core modules
- Strategic management
- Project management
- Software for business
The 6 majors of the 4th year
- Marketing & Sales Strategy Specialisation (4) - Paris/Nice
- Finance, Audit & Control Specialisation (4) - Paris/Nice
- Purchasing and Supply Chain management Specialisation (4) - Paris/Nice
- International Management Specialisation (4) - Paris/Nice
- Human Resources Management Specialisation (4) - Paris
- Specialisation Entrepreneurship & Project Management (4) - Paris/Nice
SEMESTER 1
Core modules and specialisation courses
SEMESTER 2
Specialisation internship for 4 to 6-month
Work and study possible
5TH YEAR
Specialise and get a dual degree
Core modules
- Business Ethics & CSR
- Digital transformation & innovation
- Corporate Challenge
The 10 majors of the 5th year
- Digital Marketing Specialisation (5) - Paris/Nice
- Marketing BtoC Specialisation (5) - Paris
- Sales Strategy Specialisation (5) - Paris/Nice
- Corporate Finance & Audit Specialisation (5) - Paris/Nice
- Finance & Markets Specialisation (5) - Paris
- Wealth Management Specialisation (5) - Paris/Nice
- Purchasing and Supply chain management Specialisation (5) - Paris/Nice
- International Management Specialisation (5) - Paris/Nice
- Human Resources Management Specialisation (5) - Paris
- Entrepreneurship & Project Management Specialisation (5) - Paris/Nice
The possible dual degrees
- Dual degree MSc in Business Management (United States)
- Dual Degree with MSc Finance and Investment (London, UK)
- Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)
- Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)
- Dual Degree MSc in International Marketing (Moscow, Russia)
- Dual Degree PGD (United-States)
Business game
The 5th year Business Game (#Negoc'IPAG meaning #NegotiationIPAG) consists of a commercial negotiation on the basis of 4 to 6 case studies submitted by our partner companies. Students have 2h30 to prepare their arguments, which they then present before a jury of seasoned professionals. The last editions have brought together companies such as CBRE, Altran and IZI by EDF, which have had the opportunity to get a fresh look at their problems and to identify future high-potential graduates.
End-of-studies paper
The Grande École Programme’s final dissertation is the link between the academic and professional world, since it deals with a theme related to the students' future professional life. Students choose their subject in the first semester, from a list drawn up by their thesis supervisor, who then guides them through each stage of the writing process including; constitution of the corpus, definition of the plan, conduct of the empirical study, and so on. A pre-presentation in May allows students to adjust the final work to be submitted (between 60 and 80 pages), before the presentation in front of a jury, which takes place in June or September. So you’re fully supported throughout the whole process.
Course modules
End-of-study internship of 4 to 6-month as well as
Work study is possible