Inside IPAG Lab #5: Economy of functionality and new business model

Éric Fromant, Professor of Circular Economics at IPAG, was recently invited by INEC (Institut National de l'Economie Circulaire) to reflect on the possible synergy between the Canvas business model and the economy of functionality. To understand everything in less than 2 minutes, find the 5th issue of Inside IPAG Lab, our series of videos dedicated to popularising the work of our teacher-researchers.