Inside IPAG Lab #3: the evolution of the product manager

Isabelle Aimé, researcher and head of the Marketing Department at IPAG is featured in our third edition of Inside IPAG Lab.

"Do we need a product manager in the digital age?" From the historical analysis of this marketing function that has become dominant in organisations to the impact of digital changes on it, Isabelle Aimé talks about her latest research on the subject.