Stefania Masè

Assistant Professor of Marketing and Communication

Contact

Email: s.mase@ipag.fr

Campus: Nice

Éducation

2016: Ph.D., Management and Accounting (Macerata U., Italie) & Commerce International et Europe (Sorbonne U., France)

2010: Diplôme de Master en Publicité et Communication d'Entreprise

2009: Post Graduate Course in International Trade

2007: Qualification professionnelle en solutions web dynamiques

  • Biography
  • Selected publications
  • Professional experiences

Stefania Masè est professeur assistant de marketing à l'IPAG Business School, Campus de Nice; anciennement Attaché Temporaire d’Enseignement et Recherche (ATER) à l'IAE Pau-Bayonne et professeur invité à l'Université de Macerata, Italie. Elle a obtenu un double doctorat en Management & Comptabilité et Commerce International de l'Université de Macerata (Italie) et de l'Université Sorbonne (France).

Ses intérêts de recherche actuels incluent la gestion basée sur l’art (art-based management), le comportement des consommateurs, les produits de luxe et le marketing numérique. Elle a publié dans des revues et des livres internationaux et a participé à plusieurs conférences telles que le Monaco Symposium on Luxury et la European Marketing Association Conference.

Masè, S. (2020). Art and Business. Perspectives on Art-based Management. International Series in Advanced Management Studies, Springer International Publishing. 10.1007/978-3-030-51769-4.

Masè, S., Cedrola, E., Davino, C., Cohen-Cheminet, G. (2020). Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands. International Journal of Arts Management, Vol. 22, Iss. 3, (Spring 2020): 55-66.

Cedrola E., Silchenko K., Masè S. (2019) Arena Water Instinct: Process Innovation Built-in the Company DNA. In: Jin B., Cedrola E. (eds) Process Innovation in the Global Fashion Industry. Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Pivot, New York.

Masè, S., Cedrola, E., Cohen‐Cheminet, G., Sharma, P. (2019). Art for Marketing, Marketing for the Arts: A 30‐Year‐Long Relationship via the Art‐based management perspective, in Proceedings of the 48th EMAC Annual Conference, May 28-31 2019. Hamburg: EMAC.

Masè, S., Cedrola, E. & Cohen-Cheminet, G. (2018).  “Is Artification Perceived by Consumers of Luxury Products? The Research Relevance of a Customer-Based Brand Equity Model”. Journal of Global Fashion Marketing 9 (3), 223 - 236.

Masè, S. & Cohen-Cheminet, G. (2018). “From Art to Daily Life: Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand Based on Meaning- Driven Innovation.” Ed. by Jin, B. & Cedrola, E. (2018) Fashion Brand Internationalization. Palgrave MacMillan: UK; (ISBN 978-1-137-52348-8).

Masè, S.  & Cedrola, E. (2017). “Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige.” Ed. by Jin, B. & Cedrola, E. (2017) Fashion Brand Internationalization. Palgrave MacMillan: UK; (ISBN 978-1-137-52342-6).

Cedrola, E., Cohen-Cheminet, G. & Masè, S. (2017). “Is the artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model.” Conference SIMktg- GAMMA Joint Symposium, 2017 Global Fashion Management Conference in Vienna.

Masè, S. & Cedrola, E. (2015). “Ar(Re)tailing: Retailers new art galleries?” in J. C. Andreani. Proceedings of the 14th International Congress Marketing Trends; Parigi, ESCP Europe; pp. 1 - 15 (ISBN: 9782953281125);

Cedrola, E., Masè, S. & Cohen-Cheminet, G. (2015). “Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa.” in Società Italiana di Marketing Il Marketing al servizio delle città. Beni culturali e rivitalizzazione urbana; Roma, Società Italiana di Marketing; pp. 1 - 6 (ISBN: 9788890766244);

Cedrola, E. & Masè, S. (2014). “La vocazione territoriale tra approccio sistemico e situazionista: analisi di una collaborazione culture driven tra aziende del made in Italy attraverso il caso del Contratto di Rete Polo Alta Moda Area Vestina“, Il Capitale Culturale, 10; Macerata, EUM; pp. 585 - 612 (ISSN: 2039-2362).

2018: Professeure assistante de Marketing IPAG Nice, France

2016 - 2018: ATER à l’IAE de Bayonne, Université Pau-Bayonne, France

2016 – 2018: Vacataire à l’Université de Macerata, Italie

Research Areas

Marketing, Branding, Art & Business, Comportement du consommateur

 

Teaching Areas

Marketing, International Management, Web Marketing and Brand metrics, Integrated Marketing Communication