Grande École Programme

5-year Master's degree

  • PARIS
  • NICE

Intake

  • February
  • September

Pace

  • Full time
  • Work-Study

Graduation diploma

  • 5-year Master's degree
  • Dual degree

Teaching languages

  • French French

Presentation

The Grande École Programme is a five-year state-approved course leading to a Master's degree. It consists of two cycles: the first of 3 years is dedicated to learning the fundamentals of management, economics and management; the second of 2 years specialises in one of the 10 possible majors.

In parallel, the Grande École Programme allows you to get an international dual degree with one of our partner universities (British, Russian or American).

Admission

1st year entry
• SESAME exam and subject to obtaining the baccalaureate degree
• Application on file, for holders of a foreign diploma equivalent to the baccalaureate.

3rd year entry
• AMBITIONS+ exam and under the condition of graduating with a 2-year university degree
• Application on file, for holders of a foreign diploma equivalent to a 2-year French higher education diploma

Admission in 4th year
• AMBITIONS+ exam and subject to obtaining a 3-year university degree
• Application on file, for holders of a foreign diploma equivalent to a 3-year French higher education diploma

IPAG offers free exam preparation sessions for SESAME.

Contacts
• Deputy director of Admissions: Christophe Pivaut
Mail : c.pivaut@ipag.fr
• Admissions officer - Paris campus: Baptiste Lingoungou
Mail : b.lingoungou@ipag.fr
• Admissions officer - Nice campus: Jimmy Huynh
Mail : j.huynh@ipag.fr

  • Description

  • Programme

  • International

  • Career

  • Fees and funding

Grande École Programme

Undergraduate: year 1 to year 3

  • Full time

1st year:
acquiring the basicsThe first part of the course is devoted to the basics of the subjects you will be taught throughout your studies at IPAG. You will also learn how to develop your communication skills and self-confidence.

2nd year:
working in project mode

The following year is the year of deepening and broadening the lessons learnt. You also begin to work on your first practical projects. Finally, you strengthen your sense of listening and dialogue as well as your organisational skills.

3rd year:
moving to another countryThe third year takes place partly or entirely abroad, depending on your course of study. The aim of this unique year is to discover other cultures, to adapt to other professional uses and to immerse yourself in a new cultural and linguistic context. A stay in a partner university, an international internship, a volunteering mission abroad... several possibilities are available to you to structure your year.

Postgraduate: year 4 & year 5

  • Full time
  • Work-Study

4th year:
start specialisingThis 1st year of the Master's cycle is the main orientation given to your curriculum. You can choose from 5 main areas of study and you will also follow core courses.

5th year:
specialise and get a dual international degree

The last year is the year of your actual specialisation in one of the 10 majors offered. There is also the possibility of obtaining a dual international degree by spending a semester with one of our partners in the United Kingdom, Russia or the United States.

In Short

Degree

5-year Master's degree

Admissions

1st year entry: SESAME exam (on file for foreign diploma holders)
3rd year entry: AMBITIONS+ exam (on file for foreign diploma holders)
4th year entry: AMBITIONS+ exam (on file for foreign diploma holders)

Teaching language

  • French

Duration

5 years

Campuses

  • Paris
  • Nice

Work Experience

Up to 34 months of accumulated experience over the course of 5 years

International

  • A third yeard spent entirely abroad
  • The possibility to study up to 3 of the 9 modern languages taught at IPAG
  • Tracks: China, Brazil, Hispanic, Germany
  • A 100% English-language course: the American Track
  • 5 possible dual degrees

 

Tuition fees

1st year entry:

  • €9 900 per year, in case of payment in full
  • €10 100 per year, in case of instalments

3rd & 4th year entry:

  • €9 100 per year, in case of payment in full
  • €9 300 per year, in case of instalments

Our 5-year Grande École programme in Paris and Nice To find out more

A state-approved degree with a Master's grade level, the Grande École program is an increasingly popular choice due to the quality of the teaching and the expertise it provides upon graduation, after obtaining a five-year degree. This is a program offered by the best business schools.

 

Grande École Programme: Definition and Principles

The Grande École program is a postgraduate course of study that delivers a Master's degree level diploma after five years of higher education. This five-year program is mainly taught in business schools or management schools.

 

Attributes of the Grande École Programme

The Grande École program is a management training program that provides teaching on the different areas of business management. The fundamentals are taught during the first years of study thanks to a common core leading to specialties allowing students to choose a specific sector in which they can become experts.

The international dimension is also appreciated thanks to the professional experience offered and sometimes compulsory abroad. For most business and management schools, this degree requires students to complete an internship of several months in a foreign country, which gives this degree a significant advantage to be considered, in addition to the others allowing it to justify its excellent rate of professional insertion.

 

How do I join the Grande École program?

The Grande École program is a program available directly after the baccalaureate, but also after completion of an undergraduate degree at the baccalaureate or graduate level. Admission to this program depends on your academic level: the competitive exams or entry procedures will be different.

At IPAG Business School, our programs are accessible as soon as you have passed your high school diploma, but also to students who have completed two years of higher education (Licence, BTS or DUT) or three years of higher education. Admissions are subject to a competitive examination:

  • SESAME exam to join our program after high school graduation
  • Ambitions+ exam to join our program in 3rd or 4th year (after your Bachelor's degree at IPAG or other bachelor's degrees from business schools and management schools).

The last two years of the PGE, once you have made your choice from one of our specializations, are possible in work-study sessions. This form of training has many advantages, such as the opportunity to acquire significant professional experience that is acknowledged by recruiters, but it is also a way of funding your tuition fees.

 

Why should you choose our Grande Ecole program at IPAG Paris and Nice?

As a business school, our Grande École Program, held on our campuses in Paris and Nice, allows you to follow a complete curriculum and to learn about management and business management. Depending on your professional project (international trade, entrepreneurship, international business, etc.), from manager to executive, you can become an expert in your profession thanks to our 8 different specializations. The business world will no longer hold any secrets for you and you will be prepared to join the workforce with a solid and complete background!

In fact, it is comprehensive because our program also includes a practical part which is added to the theoretical lessons attended. Regardless of the chosen specialization, our training allows you to benefit from up to 34 months of professional experience.

Renowned for its professionalization, our Grande École Program also stands out for its international orientation and the guidance students receive throughout their studies thanks to our Career Center.

 

What are the majors specialisations for the 4th year in the Grande École Programme?

Now that you have acquired the fundamentals of management and business administration, it will be a good time in your 3rd year to choose the specialization area that most appeals to you in which you will benefit from specific and targeted teaching during your 4th and 5th years.

At IPAG, we offer 8 different majors (or more commonly called specializations) available on our two French campuses (Paris and Nice):

  • Marketing and Digital Specialization : On the lookout for the latest technological developments, are you fascinated by digital? This specialization will allow you to become an expert in decoding and anticipating tomorrow's marketing trends.
  • Finance and Markets : From business management to finance, this major offer you all the keys to succeed in the international finance sector.
  • Marketing and Sales Strategy  : Learning how to grow sales and develop effective sales strategies are key skills taught in this specialization.
  • Corporate Finance and Audit : As an inherent part of a company's overall strategy, the financial framework is an indispensable pillar for the proper management of a company.
  • Entrepreneurship : Do you have an entrepreneurial idea? Intrapreneurial? Learn how to master all the stages in the life cycle of a project: takeover or business creation, this complete major will give you all the answers!
  • Human Resources Management : New stakes and permanent challenges, this major prepares you for the increasingly complex problems faced by human resources.
  • International Business & Supply Chain : Find out how to respond to logistical and commercial challenges through this business program with an international focus.
  • International Management : This specialization, taught entirely in English, prepares managers to tackle the managerial issues faced by international companies.

1st Year

Acquiring the basics

Semester 1

  • Marketing fundamentals
  • Sales techniques
  • Financial accounting
  • Written & Oral communication
  • English theater

Semester 2

  • Marketing & Communication mix
  • Introduction & Business law
  • Introduction to statistics
  • Economic context
  • Historical milestones

  • Semester 1

    Fundamental courses

  • Semester 2

    8-9-week internship in sales

Extra-curriculum

Business Game

Cases studies submitted by IPAG partner companies, to which the students, divided into teams, must respond collectively.

X’Trem trails

New experiences based on surpassing oneself with the sense of teamwork: survival missions, military training, humanitarian commitment...

Culture and discovery trails

These allow you to develop your general culture, open-mindness and analytical skills: art history, geography, fashion, music, gastronomy...

2nd year

Working in project mode

Semester 1

  • Financial analysis
  • Corporate law & taxation
  • Market research
  • Human resource management

Semester 2

  • International trade
  • Digital marketing & innovation
  • Logistics & Purchasing
  • Management of organisations

  • Semester 1

    Courses

  • Semester 2

    An 8 to 12-week internship in a start-up

Extra-curriculum

Business Game

As in the 1st year, real business cases submitted by IPAG partner companies, to which the students, divided into teams, must respond collectively.

Cultural and discovery trails

These allow you to develop your general culture, open-mindedness and analytical skills. The 2nd year is an opportunity to discover a new universe, completely different from the one explored during the 1st year.

3rd year

Moving to another country

Were you a second-year IPAG student?

The two semesters of your 3rd year are devoted to expatriation.

Have you just joined IPAG in parallel admission?

●    1st semester: you improve your level of English and management in Paris or Nice.
●    2nd semester: you fly to the destination of your choice.

  • Semester 1

    English language development (parallel admission)
    6 months of international internship or study abroad

  • Semester 2

    6 months of international internship or study abroad or international volunteering programme

4th year

Start specialising

Core modules

  • Strategic management
  • Project management
  • Software for business

The 6 majors of the 4th year

  • Marketing & Sales Strategy Major (4) - Paris/Nice

    Marketing & Sales Strategy Major (4) - Paris/Nice

    The digital shift has turned traditional marketing approaches upside down. The Marketing Major allows you to understand these changes in their entirety. In the 5th year, you have the opportunity to specialise in digital marketing, BtoC marketing or sales strategy.

    Teaching Objectives
    • Know how to analyse a market and establish a marketing strategy
    • Use different marketing and customer management tools
    • Mastering offline and online communication channels
    • Know how to manage a project and a product launch on the market

    Specialisation courses in the 4th year
    • Webmarketing 1
    • Strategic Marketing
    • Marketing studies
    • Operational Marketing
    • Communication
    • BtoB & BtoC Marketing

  • Finance, Audit & Control Major (4) - Paris/Nice

    Finance, Audit & Control Major (4) - Paris/Nice

    With the major Finance, Audit & Control, you master the fundamentals of the financial functions of the banking, insurance and financial engineering professions. In the 5th year, you can specialise in corporate finance, financial markets or wealth management.

    Teaching Objectives
    • Master advanced financial reporting techniques
    • Knowing how to carry out an operational audit as well as a corporate audit
    • Know all aspects of financial management of a company
    • Know how to establish an economic and financial diagnosis

    Specialisation courses in the 4th year
    • In-depth accounting
    • Controlling
    • Business valuations
    • Business Taxation
    • Financial Markets
    • Financial management

  • International Business & Supply Chain Major (4) - Paris/Nice

    International Business & Supply Chain Major (4) - Paris/Nice

    Globalisation and the increasing digitalisation of operations are profoundly changing the commercial, purchasing and logistics functions of companies. Focused on economic, environmental and social innovation, the major International Business & Supply Chain is arming you to face these new challenges.

    Teaching Objectives
    • Understanding the international trade environment
    • Mastering the management of an international supply chain
    • Know the principles of international and Community law
    • Adopt a responsible, collaborative and circular approach

    Specialisation courses in the 4th year
    • Global trade
    • Business operations
    • International business law
    • Sales & Negotiation
    • Performance management
    • Transportation & Warehousing

  • International Management Major (4) - Paris/Nice

    International Management Major (4) - Paris/Nice

    The International Management specialisation allows you to develop a managerial profile with a strong international dimension. Courses are taught entirely in English. This major is also the most suitable for achieving double diplomas in the 5th year.

    Teaching Objectives
    • Knowing how to manage a team in an international and multicultural context
    • Understand, evaluate and establish a managerial strategy
    • To be able to accompany the international development of organisations
    • Mastering negotiations in an international context

    Specialisation courses in the 4th year
    • International business
    • Intercultural management
    • International economics
    • Sales & negotiation
    • Communication
    • Business plan

  • Human Resources Management & CSR Major (4) - Paris

    Human Resources Management & CSR Major (4) - Paris

    In a time of major economic and social change, human resource management is a major challenge. This specialisation offers a strategic operational approach to meet this challenge.

    Teaching Objectives
    • Understand the role of the HR manager as a business partner
    • Investing in an operational HR function
    • Putting know-how at the crossroads of marketing and big data at the service of human beings
    • Know the legal principles of labour law

    Specialisation courses in the 4th year
    • Labour Law
    • GPEC and new tools
    • Recruitment techniques
    • Compensation policy
    • HR Communication
    • Payroll Management

  • Entrepreneurship Major (4) - Paris/Nice

    Entrepreneurship Major (4) - Paris/Nice

    Creating, taking over or growing a business requires project management skills and specific abilities such as autonomy, initiative or creativity. The Entrepreneurship Major is a complete and cross-disciplinary programme that enables students to incubate a real business project and also to become intrapreneurs or managers.

    Teaching Objectives
    • Cultivating critical thinking and thinking "out of the box"
    • Developing cross-disciplinary skills in entrepreneurial management
    • Knowing how to develop talent and creativity
    • Deepen skills in innovation, innovation management and design thinking

    Specialisation courses in the 4th year
    • Management & Takeover of SMEs
    • Start-up & Business model
    • Business pitch & Storytelling
    • Management Control
    • Webmarketing
    • Business plan

  • Semester 1

    Specialisation courses

  • Semester 2

    Specialisation internship from 4 to 6 months

5th year

Specialise and get a dual international degree

Core modules

  • Business Ethics & CSR
  • Digital transformation & innovation
  • Corporate Challenge

The 10 majors of the 5th year

  • Marketing & Digital Major (5) - Paris/Nice

    Marketing & Digital Major (5) - Paris/Nice

    After a 4th year devoted to marketing in general, you will now specialising in digital marketing. New trends on the web and social media, the latest developments in CRM, innovative strategies for brands and organisations... In the 5th year, you learn to anticipate tomorrow's revolutions.
        
    Specialisation courses
    • Webmarketing 2
    • Tools and web interface
    • CRM & Innovation
    • Advanced Communication
    • Strategy and brand
    • Digital foresight

    Learn more about the Marketing & Digital Major

  • Sales Strategy Major (5) - Paris/Nice

    Sales Strategy Major (5) - Paris/Nice

    After a 4th year devoted to learning solid marketing knowledge, you specialise in designing effective and innovative business strategies. To do so, you will learn to master new consumer expectations, modern sales techniques and the evolution of different distribution channels. You will also study the art of negotiation and methods of analysing a company's commercial and financial performance.

    Specialiation: Sales Strategy
    • Commercial negotiation
    • Sales strategy
    • CRM & digital influence
    • Multi-channel distribution
    • Financial Indicators for Salespeople
    • International development

    Learn more about the Sales Strategy Major

  • Marketing BtoC Major (5) - Paris

    Marketing BtoC Major (5) - Paris

    After a 4th year in the Marketing & Business Strategy major, you can specialise in "Business to Consumer" marketing. You will learn how to develop product or service marketing strategies exclusively oriented towards the consumer, to understand his expectations, to anticipate them and to master the communication tools indispensable to the exercise of your future profession.
     
    Specialisation: Marketing BtoC
    Strategy, branding & product management
    Digital Marketing
    Marketing intelligence
    Retail
    Owned & earned Media
    Communication tools
    Communication & media
    Optional professional certification: Google analytics

  • Corporate Finance & Audit Major (5) - Paris/Nice

    Corporate Finance & Audit Major (5) - Paris/Nice

    You will continue to learn new accounting, controlling and auditing skills to become a true specialist in corporate finance. To complete your training, you will also study competition law and legal & Tax management.

    Specialisation: Corporate Finance & Audit
    • Advanced Accounting II
    • Management Control II
    • IFRS standards
    • External audit
    • Competition Law
    • Legal & Tax management

    Learn more about the Corporate Finance & Audit Major

  • Finance & Markets Major (5) - Paris/Nice

    Finance & Markets Major (5) - Paris/Nice

    After a fourth year devoted to learning about audit, control and corporate finance, you will specialise in market finance by acquiring a comprehensive view on an international scale. You will learn how to master modern reporting techniques, manage a portfolio of assets and understand the mathematical modelling of different types of assets.

    Finance & Markets Specialisation
    • Advanced corporate finance
    • Advances in financial asset pricing
    • Alternative investments
    • Portfolio management
    • Financial markets & institutions
    • Quantitative finance

     

  • Wealth Management Major (5) - Paris

    Wealth Management Major (5) - Paris

    After having acquired the fundamentals of audit, control and corporate finance in the 4th year, you specialise in wealth management. To do so, you will familiarise yourself with the international banking and insurance environment and learn how to manage portfolios of financial or real estate assets. To complete your training as a manager, you will also study wealth law and taxation.

    Specialisation Wealth Management
    • Bancassurance engineering
    • Asset Management
    • Real estate management
    • Property law
    • Taxation of assets
    • Financial Markets Law

  • International Business & Supply Chain Major (5) - Paris/Nice

    International Business & Supply Chain Major (5) - Paris/Nice

    You will complete your training by learning to master all the operations of a global and sustainable supply chain. The 5th year of this major will give you more in-depth expertise to exercise your future profession (negotiator, buyer, supply chain manager...) in a responsible, collaborative and circular approach.

    Specialisation: International Business & Supply Chain
    • Purchasing & Supply chain management
    • International trades practices
    • Information & Management systems
    • Sustainable sourcing & Purchasing
    • Circular economy
    • Management Control

  • International Management Major (5) - Paris/Nice

    International Management Major (5) - Paris/Nice

    The objective of this 5th year is to perfect your profile as a manager ready to work in an international context. You will learn to master the art of negotiation, to establish and implement innovative international commercial strategies and to anticipate tomorrow's commercial trends. In short, you are preparing yourself to ensure the international development of companies or organisations.

    Specialisation: International Management
    • Global marketing
    • International trades practices
    • Innovation strategy in dynamic global markets
    • International business trends
    • International negotiation
    • Circular economy

  • Human Resources Management & CSR Major (5) - Paris

    Human Resources Management & CSR Major (5) - Paris

    In the 5th year, you will continue your training in Human Resources Management and you will be prepared to take up the challenges that today's rapidly changing sector presents: diversity management, digital HR management, new legal practices, etc. At the end of the course, you will be ready to take on various operational functions: personnel manager, payroll, training, internal communication, recruitment, etc.

    Specialisation: Human Resources Management
    • Management Prospective
    • Diversity Management
    • Business valuations
    • Legal HR Practices
    • Digital HR
    • Social audit

  • Entrepreneurship & Project Management Major (5) - Paris/Nice

    Entrepreneurship & Project Management Major (5) - Paris/Nice

    You will deepen your knowledge in the field of business support, whether by carrying out audits, developing innovative strategies or design thinking. As in the 4th year, you can also develop your own entrepreneurial project within our incubator. Finally, you are preparing to obtain PMP (Project Management Professional) certification from the PMI (Project Management Institute), which is now a standard in Europe for project managers in business management.

    Specialisation: Entrepreneurship
    • Design thinking & innovation
    • Challenge weekend
    • Preparation for PMI certification
    • e-entrepreneurship
    • Entrepreneurial support
    • Audit & Corporate strategy

  • Semester 1

    Courses

  • Semester 2

    End-of-study internship of 4 to 6 months
    Work-study possible

The 5 possible dual degrees

  • Dual degree MSc in Business Management (United States)

    Dual degree MSc in Business Management (United States)

    The IPAG Grande École Programme offers the option for a dual degree with a MSc Business Management course. This is intended for students in the International Management major. The first semester of the GEP final year takes place at IPAG on the Nice campus, while the second semester is spent entirely at the College of Staten Island of the City University of New York (CUNY). This dual degree enables students to master all the administrative and financial processes of a company. A MSc Business Management degree provides students with all the necessary skills to excel in strategic management within international organisations. The course primarily focuses on the new challenges of international trade and business management.

    1st semester courses in Nice, at IPAG

    • Business, Government and Society
    • The Administrative Process
    • Strategic Marketing Management
    • Multichannel Marketing and Media Convergence
    • Introduction to Research Methods
    • Financial Management - Staten Island
    • Financial Management (optional tutoring)
     

    2nd semester courses in New York, at CUNY


    • Leadership and Organisational Effectiveness
    • Financial Management
    • Global Business Strategy
    • Strategic Human Resource Management
    • Managerial Decision Making and Applications
    • Seminar Business Topics (thesis support)
     

    Career Opportunities for a MSc Business Management


    A MSc Business Management degree can qualify you for a variety of attractive career opportunities, so it’s important to consider your studies are in line with your future goals. An MSc Business Management course is great alongside the IPAG GEP masters degree, and it’s available experience is ideal for the below career paths:

    • Marketing Manager
    • Business Developer
    • Project Manager
    • Logistics & Supply Chain Manager
    • International Reporting Manager
    • International Talent Manager
     

    Contact
     

    Contact us

  • Dual Degree with MSc Finance and Investment (London, UK)

    Dual Degree with MSc Finance and Investment (London, UK)

    We provide a dual degree option for a MSc Finance and Investment degree, which is aimed at students of the Finance, Audit & Management Control major from the IPAG Grande École Programme. The first semester of the 5th year of the GEP course takes place on the Paris campus of IPAG. The second semester is spent entirely in London at the University of Greenwich. A dual degree provides students with the ability to graduate from both courses and universities simultaneously. The MSc Finance and Investment course enables students trained in financial management to discover and learn how to manage international finance, in the heart of Europe's leading financial centre. Each student can develop a high sought-after profile by companies, and acquire cutting-edge skills by specialising in the field of their choice. This includes financial risk management, project finance, or financial transactions.

    1st semester courses in Paris, at IPAG

    • Principles of Finance
    • Financial Markets & Products
    •Investment Management
    • Foundations of Scholarship
    • Research Methods for Finance & Accounting
     

    2nd semester courses in Greenwich, London


    • Principles of Finance
    • Financial Markets & Products
    • Investment Management
    • Foundations of Scholarship
    • Research Methods for Finance & Accounting
    • Financial Econometrics
    • Financial Analysis & Valuation
     

    Career Opportunities for a MSc Finance and Investment


    A MSc Finance and Investment degree can prepare you up for many different attractive career opportunities, so it’s important to ensure your qualifications are in line with your future goals. An MSc Finance and Investment course is a great addition to IPAG’s GEP masters degree, and it’s additional opportunities are ideal for the following career paths:

    • Account Manager
    • Asset Manager
    • Fund & Investment Manager
    • Bond Desk Manager
    • Trader
    • Bank Advisor
     

    Contact
     

    Contact us

  • Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

    Dual Degree with MSc International Marketing (Edinburgh, Scotland UK)

    The dual degree option of a MSc International Marketing degree is aimed at students in the Marketing & Sales Strategy major. A dual degree will enable you to study and graduate from the IPAG Grande École Programme and the partner university at the same time. The first semester of the GEP 5th year takes place entirely in Edinburgh at Napier University, while the second semester takes place at IPAG on the Nice campus. This dual degree is a course focused on digital marketing. It allows students to discover webmarketing, and new sales and communication techniques to be applied on an international scale. This will allow graduates of a MSc International Marketing course to contribute to the development of organisations in foreign markets.

    1st semester courses in Edinburgh, at Napier

    • Intercultural Business Communication
    • Principles & Practices of Marketing
    • Consumer Behaviour
     

    2nd semester courses in Nice, at IPAG


    • Global Marketing
    • Strategic Brand Management
    • Research Methods
    • Direct & Digital Marketing
     

    Career Opportunities for a MSc International Marketing


    A MSc International Marketing degree can set you up for many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. An MSc International Marketing course is a great addition to IPAG’s GEP masters degree. With the teachings of the MSc course, you’ll be an attractive candidate for the following career paths:

    • International Marketing Manager
    • Marketing Project Manager
    • Business Ethics Consultant
    • Internal Communication Manager
    • Media Planning Manager
    • Real Estate Marketing Specialist
     

    Contact
     

    Contact us

  • Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

    Dual Degree MSc in International Marketing with Tourism & Events (Edinburgh, Scotland UK)

    The dual degree opportunity in the IPAG Grande École Programme is an MSc in International Marketing with Tourism & Events. This is aimed at students in the Marketing & Business Strategy major. A dual degree will enable you to study and graduate from both universities at the same time. The first semester of the GEP final year takes place entirely in Edinburgh at Napier University, and the second semester is spent at IPAG on the Nice campus. This dual degree course is focused on marketing management in the tourism and international events sectors, so it’s the perfect option if you’re looking for a MSc Tourism degree with wider applications. Students of this course can develop solid skills, enabling them to master the techniques needed to enhance the value of commercial, sporting, or cultural events, on an international scale. This provides in-depth knowledge and a mastery of marketing and communication strategies, so that students can have a future impact on the development of a company, and give an international dimension to its actions.

    1st semester courses in Edinburgh, at Napier

    • Intercultural Business Communication
    • Principles and Practices of Marketing
    • International Festivals & Events Management
     

    2nd semester courses in Nice, at IPAG


    • Global Marketing
    • Strategic Brand Management
    • Research Methods 
     

    Career Opportunities for a MSc in International Marketing, with Tourism & Events


    A MSc for International Marketing with Tourism & Events degree can lead to many different career opportunities, so it’s important to ensure your qualifications are in line with your future career goals. Go beyond a MSc Tourism degree and delve into the world of International Marketing for wider job prospects and gain flexible industry knowledge. With the experiences from this MSc course, you’re a great candidate for the following career paths:

    • Marketing Manager
    • Product Manager
    • Sustainable Tourism Developer
    • Event Manager
    • Hospitality Web Marketing Manager
     

    Contact
     

    Contact us

  • Dual Degree Msc in International Marketing (Moscow, Russia)

    Dual Degree Msc in International Marketing (Moscow, Russia)

    A dual degree option for the 5th year of the IPAG Grande École Programme is the Msc in International Marketing, which is aimed at students of the Marketing, Communication, & Commercial Strategy major. A dual degree will allow you to graduate from both universities for both courses at the same time. Therefore in your last year, you will spend one semester at IPAG, and one semester in Moscow. The first semester takes place at IPAG on the Nice campus, and the second semester is based in Moscow at the Plekhanov Russian University of Economics. During these two semesters, students learn how to design and apply marketing strategies to different international economic, legal, and cultural contexts.

    1st semester courses in Nice, at IPAG

    • Business, Government & Society
    • The Administrative Process
    • Strategic Marketing Management
    • Multi Chanel Marketing & Media Convergence
    • Introduction to Research Methods
    • Financial Management
     

    2nd Semester courses in Moscow


    •Russian as a foreign language
    •Management of Integrated Marketing & Innovative Products
    •Managerial Economics
    •Customer Service
    •Loyalty Management
    •Marketing planning and audit
    •Service Marketing & Marketing metrics
    •Weekly guest (lectures from guest professors/managers)
    •Dissertation
     

    Career Opportunities


    • Trade marketer
    • International marketing consultant
    • International marketing research manager
    • International project manager
    • Category manager
    • Product manager
     

    Contact
     

    Contact us

  • Dual Degree PGD (United-States)

    Dual Degree PGD (United-States)

    This dual PGD (Postgraduate Diploma) is aimed at students who wish to improve their skills or acquire a double competence in one of the 6 areas of specialisation offered at Riverside: Digital Marketing, Entrepreneurship, Project Management, Sports Management, Global logistics and Supply Chain Management, Leadership and Organizational Excellence. The first semester takes place at IPAG on the Nice campus, the second at the University of California Riverside.

    1st semester courses at IPAG (Nice)
    • Business, Government and Society
    • The Administrative Processes
    • Strategic Marketing Management
    • Multi Chanel Marketing and Media Convergence
    • Introduction to Research Methods

    2nd semester courses in Riverside
    • Global Human Resources
    • Global Marketing
    • Multinational Financial Management
    • Building Tehchnology-Centric Organizations
    • Strategic Management in the Global Environment

    6 specialisations possibles during the 2nd semester in Riverside
    • Digital Marketing
    • Entrepreneurship
    • Project Management
    • Sports Management
    • Global logistics and Supply Chain Management
    • Leadership and Organizational Excellence

Business Game

The 5th year Business Game, #Negoc'IPAG, consists of a commercial negotiation on the basis of business cases submitted by 4 to 6 partner companies.

Students have 2h30 to prepare their arguments, which they then present before a jury of seasoned professionals.

The last editions have brought together companies such as CBRE, Altran or IZI by EDF, which have had the opportunity to get a fresh look at their problems and to identify future high-potential graduates.

End-of-studies paper

The final dissertation is the link between academic and professional world, since it deals with a theme related to the students' future professional life.

Students choose their subject in the first semester, from a list drawn up by their thesis supervisor, who then guides them through each stage of the writing process: constitution of the corpus, definition of the plan, conduct of the empirical study, etc...

A pre-presentation in May allows them to adjust the final work to be submitted (between 60 and 80 pages), before the presentation in front of a jury, which takes place in June or September.

Discover
the world

IPAG places international experiences at the heart of its pedagogy

A third year entirely spent abroad

The third year of your course is entirely, or mostly, spent abroad. You can choose to stay on the campus of one of our 135 partner universities, do an internship abroad or volunteer work... You choose to live the international experiences that suit you.

Study up to three languages

English, Spanish, Chinese, Italian, German, Portuguese, Russian, Arabic, Japanese... To operate in a cross-cultural and international environment, an advanced level of language skills is essential. The Grande École Programme allows you to study up to three modern languages during your studies. Particular emphasis is placed on English: nearly 30% of our management courses are taught by native English speakers.

International tracks

Other options; the international tracks, that you can join in the 1st year, enable to develop your expertise geographically or culturally: China, Brazil, Hispanic or Germany. These options offer the opportunity to learn the language of the country while familiarising yourself with its history, culture and the economic challenges it faces.

Obtain a dual degree

In the 5th year, you have the opportunity to get a double degree, i.e. to graduate from a foreign university at the same time as the IPAG Grande École Programme. To do this, and whatever your major, you will spend one semester on the campus of one of our partner universities during your final year:
Msc in Business Management - City University of New-York, Msc in International Marketing - Plekhanov Russian University of Economics, Msc in Finance & Investment - University of Greenwich, Msc in International Business & Enterprise - University of South Wales, Msc in International Marketing - Edinburgh Napier University, Msc in International Marketing with Tourism & Events - Edinburgh Napier University - University of California Riverside

In Video

International Tracks

Internship
and work-study

The Grande École Programme is also a professional programme that allows students to acquire up to 34 months of work experience.

Internships every year

In the 1st year
8 to 9 weeks of internship in sales
In the 2nd year
8 to 12 weeks internship in a start-up
In the 3rd year
Up to 12 months of internship abroad
In the 4th year
4 to 6 months of specialisation internship
In the 5th year
4 to 6 months of internship at the end of studies

Career Center

No matter whether you are looking for an internship, a work-study programme, a job or simply for advice, our Career Center is there to help you. Throughout your studies, you will benefit from its many services: interview preparation, resume proofreading, recruitment forums, speaking workshops, image coaching, management of professional social networks, etc.

The possibility of doing the master’s cycle in apprenticeship

A remunerated work contract, tuition fees paid by the host company, longer professional experience before the end of your studies: work-study programmes have many advantages. It is a choice you can make for the master's cycle, regardless of your major and your campus.

Career opportunities

by specialisation

Marketing

  • Product Manager
  • Advertising Manager
  • Head of e-marketing/e-business
  • Director of direct marketing/trade marketing/merchandising
  • Research Fellow
  • Sales Engineer
  • Key Account Manager
  • Sales Administrator

Finance, Audit & Control

  • Financial analyst
  • Property manager
  • Financial controller
  • Internal / external auditor
  • Financial asset manager
  • Risk manager
  • Mergers & acquisitions advisor
  • Wealth management consultant...

International Business & Supply Chain

  • Account manager
  • Credit manager
  • Procurement manager, Logistics manager
  • Transport manager
  • IT system manager...

International Management

  • International account manager
  • Import-export manager
  • International buyer
  • Head of International Locations

Human Resources Management

  • HR Manager
  • Payroll Manager
  • Training Coordinator
  • Head of Internal Communications
  • Recruitment manager in a firm or company
  • Head of Mobility...

Entrepreneurship

  • Operations Manager
  • Business founder or buyer
  • Intrapreneur
  • Project Manager
  • Consultant in business creation
  • Business developper
  • Growth Manager

Professional insertion of Grande École Programme students

2018 Labour Force Survey

Results

●    Industry: 25%
●    Finance, accounting, audit: 20%
●    Information service and communication: 14%
●    Studies, consulting, expertise, research: 12%
●    Trade: 9%
●    Transport (services): 5%
●    Energy: 4%
●    Accomodation and catering: 2%
●    Human Resources: 2%
●    Others: 7%

Fees and
funding

Tuition fees

1st year entry:

  • €9 900 per year, in case of payment in full (excluding dual degree fees)
  • €10 100 per year, in case of instalments (excluding dual degree fees)

3rd & 4th year entry:

  • €9 100 per year, in case of payment in full (excluding dual degree fees)
  • €9 300 per year, in case of instalments (excluding dual degree fees)

Work-study programmes to fund your studies

During the master's cycle, postgraduate, you have the opportunity to do an apprenticeship. With this option, you can finance part of your studies while benefiting from a salary and employee status.

IPAG Scholarships

Excellence Scholarship

50% off tuition fees for the first year is granted:

  • to all students who have passed the baccalaureate with highest honors
  • to students on state scholarships who have passed the baccalaureate with honors

Merit Scholarship

In the form of lower tuition fees, the best students in each class are rewarded each year for their excellent results to the tune of:

  • €1500 for the Valedictorian (1st best)
  • €1000 for the Salutatorian (2nd best)
  • €500 for the 3rd best of their class

 

Family Scholarship

A 25% discount on annual tuition fees is granted to students who have a sibling enrolled at IPAG in the Grande École programme or any other programme.

Alumni Scholarship

A 10% discount on tuition fees is given to all children of our graduates, regardless of the programme.

CROUS Scholarships

If you are younger than 28 years old, you can benefit from a state scholarship under certain conditions. The scholarship amount is based on family income, according to a scale established each year by the Ministry of Education. These grants can be cumulated with those from IPAG.