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marketing communication & stratégie digitale

Master's in Marketing, Communication & Sales

The Master’s in Marketing, Communication & Sales is open to students commencing their 4th year of the Programme Grande École at IPAG Business School through the Ambitions + entrance exam.

It explores all aspects of marketing in an international context that is highly disrupted by digital transformation.

Degree
4 year degree
Campus
Nice
Paris
Programme structure
Apprenticeship
Full time
Language
French

Curriculum

The Master’s in Marketing, Communication & Sales has a multidisciplinary approach. Il enables students to acquire key competencies in marketing, sales, and communication ensuring graduates are versatile and highly innovative.

 

Course Structure

The Master’s in Marketing, Communication & Sales includes:

  • A 4-6 month internship, in France or abroad
  • Individual career coaching
  • Gaining in depth knowledge of sales techniques, project management, and communication
  • Managing a volunteering project

 

10 electives to gain an in-depth knowledge of a particular domain:

  • The Luxury Sector
  • Financial Markets – Financial Theory and Applications
  • Wealth and Asset Management
  • Geopolitics
  • Economics of Information Technology
  • Sports Management
  • The Tourism Sector
  • Business Ethics and Performance
  • Mass Retai
  • Economics and Healthcare

In the 4th year of the Programme Grande Ecole, you will manage a student volunteering project from inception to completion. This will enable you to put the management skills you will have acquired into practice and develop soft skills.

 

50% graduates get hired by major companies

Accreditations