Digital Marketing & Communication 5th year Major
The Digital Marketing & Communication Major is open to students in their 5th year of the Programme Grande Ecole at IPAG Business School who studied the Master’s in Marketing – Communication – Sales. It covers the digital transformation that marketing and communication are undergoing, focusing on both its present and future states.
The Digital Marketing & Communication Major allows students to master the two most important success factors of a company’s development: marketing and communication. It aims to teach current competencies based on the latest CRM techniques, digital project management, CAM and social media communication.
The Digital Marketing & Communication Major includes:
- Individual career coaching
- An internship (min. 16 weeks)
- Business English classes, focused on digital marketing strategy.
- A course on the evolution of digital technologies to better understand today’s marketing and to anticipate its future changes.
- Google AdWords
- Google Analytics IQ
-Digital project manager
-Social media manager
-Digital brand manager
-Agency client executive