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Business Strategy & Business Development 5th Year Major

The Business Strategy & Business Development Major is open to students in their 5th year of the Programme Grande Ecole at IPAG Business School who studied the Master’s in Marketing – Communication – Sales. It aims to prepare students for all business development and sales roles.


5 year degree
Programme structure
Full time


The Business Strategy & Business Development Major explores business development techniques. The Sales, Negotiation and Business Strategy components are taught within the context of society’s rapid technological and social evolutions to best train innovative managers who are able to apply their knowledge from day 1 of their careers.


Course Structure

The Business Strategy & Business Development Major includes:

  • Individual career coaching
  • An internship (min. 16 weeks)
  • The Negoc’IPAG negotiation competition, judged by 4 leading companies.
  • A number of opportunities to grow your professional network through events and company presentations.
  • A detailed study of international sales and purchasing techniques, B2C and B2B to acquire an in depth knowledge of the topic.


Career Prospects

  • Business engineer
  • Key account manager
  • Sales director
  • Branch manager
  • Trade Marketer
  • Category manager
  • Negotiator
  • Merchandising manager
  • Customer relationship manager
  • Development manager

50% graduates get hired by major companies