MSc UX Design & Digital Business



  • February
  • September


  • Full time
  • Work-Study

Graduation diploma

  • 5-year degree

Teaching languages

  • English English
  • French French


UX Design is the cornerstone of digital service design and it is growing in importance with the development of the “phygital” experience. Indeed, the UX Designer is responsible for improving and optimising User Experience. After taking on board the aims and storytelling of the client, the UX Designer designs, in cooperation with product managers, developers or graphic designers, the models for the future interface, the aim of which is to initiate an emotive response in the end user.

Considered to be a consulting job, until now, UX Designers mainly worked for agencies. However, many companies who are now dealing with the challenge of the “user experience” are hiring this type of profile in their teams.

The Master of Science in UX Design and Digital Business trains project managers who have a hybrid profile, at the crossroads between user issues and the resulting experiences, whether linked to physical processes or digital business. UX Design Project Managers are able to support companies with these strategic issues and to structure, manage and steer innovative projects on web, mobile or physical interfaces.

This general programme covers all the tools associated with the communication and distribution of a product or service online in order to identify the business models, the design and the uses that are the most appropriate for new trends in consumer behaviour.

This MSc is right for you if you want:

  • to invent new, creative solutions on a daily basis to improve user experience;
  • to gain skills in both design and management;
  • to work in an international and digital environment;
  • to support companies in their digital transformation;
  • to gain skills in marketing and digital communication techniques;
  • to earn a prestigious degree from a business school.


Minimum entry requirements

  • MSc in 1 year: a four-year degree (Bac+4 or 240 ECTS credits) or an International Bachelor’s or RNCP (National Directory of Professional Certifications) qualification level 6/7
  • MSc in 2 year: a three-year degree (Bac+3 or 180 ECTS credits) or RNCP qualification level 5

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.
An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

Contents of your application file
• CV and cover letter
• Identity document
• Copy of degrees and transcripts

The admissions procedure
• Review of the application
• Candidate interview (30 minutes)

Admission Manager: Fanta Touré
Mail :

  • Description
  • Programme
  • Career
  • Fees and funding

MSc UX Design & Digital Business

  • Full time
  • Work-Study

Inspired by the traditional university model in English speaking countries, the Master of Science, more commonly known as the MSc is a Bac+5 (five years post-secondary education) degree, generally earned in just over a year, intended for those who hold at least a Bachelor’s degree (Bac+3 or three years post-secondary). It is renowned for its international aspect and its operational approach, which gives graduates a high degree of employability.

The Masters of Science (or MSc) awarded by IPAG combine the academic and scientific requirements of this degree with the values and aims of the school, based on promoting a management model that is appropriate for a globalised and constantly changing world. They offer both professional and international aspects. Our graduates can therefore become operational in a job and/or specific business sector immediately.

This course is offered in partnership with the ESDAC School of Design, Applied Arts and Communication, located in the centre of Aix-en-Provence, Marseille, Montpellier, Istres, Clermont-Ferrand, Lille, Lyon, Strasbourg and Rennes.

For more information:

IPAG’s online MSc programmes are built around a unique format enabling optimal development of managerial, technical and interpersonal skills. Learning is always structured as follows:


  • Core classes: acquiring the basics for a multi-skilled and responsible manager
  • Professional expertise: robust academic training devoted to the professional field selected
  • Soft Skills and Employability Course: development of behavioural and interpersonal skills, often essential for the role of manager
  • Executive Certificate: gaining business experience, in addition to the main course
  • Master’s thesis: completion of a thesis on an academic or operational subject relevant to the chosen field
  • On-the-job experience: possibility of a work-study programme or long-term internship with a company.

In short


Master of Science Bac+5 level (five years post-secondary)


Review of the application + candidate interview (30 minutes)

Teaching languages

French and English


1 or 2 years

Professional experience

Possibility of a work-study programme or long-term internship with a company.

Tuition fees

1-year course
2-year course

The Programme

Core classes

  • Project management
  • Business Ethics & CSR
  • Research and dissertation methodology
  • Strategic Management

Professional expertise

Digital Business

  • Digital economy
  • Digital foresight
  • Webmarketing 1
  • Innovation Strategy in Dynamic Global Markets
  • e-Entrepreneurship
  • New Business Models of the Circular Economy
  • Trademark law and intellectual property

UX Design

  • UX Design - process, methods and creation
  • UX prototyping & ergonomics
  • UX optimisation: design experience and testing
  • Optimisation:  content strategy (SEO and UX)
  • User sociology and digital technology
  • Business English
  • Conference circuit
  • On-the-job experience

    Possibility of a work-study programme or long-term internship with a company.

Soft Skills Course

This course is dedicated to employability and the development of behavioural skills, often essential for the role of manager.

After completing a skills assessment with a professional, you will take part in different workshops, depending on your profile: job hunting, writing your CV, writing cover letters, preparing for a job interview or annual appraisal, negotiating or re-negotiating your salary, etc. These are all designed to help you in your new job and, generally, to develop your career.

Case studies

The MSc course is punctuated with case studies, often in the form of business games, developed by major companies. Thanks to these simulations, you will become more familiar with certain situations that you will face throughout your career.

Executive Certificate

In addition to your main course, you can earn one of our Executive Certificates to broaden your range of expertise.

Diversity Manager: is for those who manage diverse teams and want to make diversity a driving force for the development of their organisation, by understanding the challenges of changing social and societal norms.

Intrapreneur: is for those who want to grasp the key aspects of entrepreneurial leadership to accelerate the launch of innovative initiatives within a company.

Innovation Manager: is for those who want to play a cross-functional role in managing the innovative process or take part in key phases of the innovative process (R&D, Marketing, Production, etc.).


The UX Designer generally starts off their career taking responsibility for one or more projects, before taking on managerial posts such as Information Architect, Project Manager, Creative Director and even Agency Manager. Some sectors have  a particular need for this type of profile: Finance, Banking and Insurance, SaaS Software (B2B), E-commerce/Distribution, Transport/Automotive, Leisure.

  • Project Manager
  • SEO Manager
  • SEM Manager
  • Growth Hacker
  • Head of Technology Intelligence
  • E-Supply chain
  • Head of Ergonomics
  • Digital Strategist
  • E-Business Consultant
  • Social Media Strategist
  • Contractor Project Manager
  • Contracting Authority Project Manager


Tuition fees

1-year course

2-year course


Early Bird

Early Bird Rate -10% for candidates who confirm their registration before the 31st May 2021. Study scholarships and the Early Bird Rate cannot be combined.

IPAG Scholarship

Up to 30% off tuition fees
Am I eligible? Contact IPAG Online via the contact form.

Courses eligible for CPF funding

Easily fund your course with the Mon compte formation account.
Several funding schemes are available, feel free to contact us for more information.

Name of the course to access funding: level 6 professional certification entitled “Graphic and digital communication designer” [Designer de communication graphique et digitale], listed on the French Professional Certification Directory (RNCP) under number RNCP 34319.

Fanta Mougeot - Admission Manager