MSc UX Design & Digital Business

  • ONLINE
  • PARIS

Intake

  • February
  • September

Pace

  • Full time
  • Work-Study

Graduation diploma

  • 5-year degree

Teaching languages

  • English English
  • French French

Presentation

UX Design is the cornerstone of digital service design and it is growing in importance with the development of the “phygital” experience. Indeed, the UX Designer is responsible for improving and optimising User Experience. After taking on board the aims and storytelling of the client, the UX Designer designs, in cooperation with product managers, developers or graphic designers, the models for the future interface, the aim of which is to initiate an emotive response in the end user.

Considered to be a consulting job, until now, UX Designers mainly worked for agencies. However, many companies who are now dealing with the challenge of the “user experience” are hiring this type of profile in their teams.

The Master of Science in UX Design and Digital Business trains project managers who have a hybrid profile, at the crossroads between user issues and the resulting experiences, whether linked to physical processes or digital business. UX Design Project Managers are able to support companies with these strategic issues and to structure, manage and steer innovative projects on web, mobile or physical interfaces.

This general programme covers all the tools associated with the communication and distribution of a product or service online in order to identify the business models, the design and the uses that are the most appropriate for new trends in consumer behaviour.

This MSc is right for you if you want:

  • to invent new, creative solutions on a daily basis to improve user experience;
  • to gain skills in both design and management;
  • to work in an international and digital environment;
  • to support companies in their digital transformation;
  • to gain skills in marketing and digital communication techniques;
  • to earn a prestigious degree from a business school.

Admissions

Minimum entry requirements

  • MSc in 10 months: a four-year degree (Bac+4 or 240 ECTS credits) or an International Bachelor’s or RNCP (National Directory of Professional Certifications) qualification level 6/7
  • MSc in 15 months: a three-year degree (Bac+3 or 180 ECTS credits) or RNCP qualification level 5

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.
An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

Contents of your application file
• CV and cover letter
• Identity document
• Copy of degrees and transcripts

The admissions procedure
• Review of the application
• Candidate interview (30 minutes)

Contact
Deputy Admissions Director: Christophe Pivaut
Mail : c.pivaut@ipag.fr

  • Descriptif
  • Programme
  • Carrière
  • Frais et financement

MSc UX Design & Digital Business

  • Full time
  • Work-Study

Inspired by the traditional university model in English speaking countries, the Master of Science, more commonly known as the MSc is a Bac+5 (five years post-secondary education) degree, generally earned in just over a year, intended for those who hold at least a Bachelor’s degree (Bac+3 or three years post-secondary). It is renowned for its international aspect and its operational approach, which gives graduates a high degree of employability.

The Masters of Science (or MSc) awarded by IPAG combine the academic and scientific requirements of this degree with the values and aims of the school, based on promoting a management model that is appropriate for a globalised and constantly changing world. They offer both professional and international aspects. Our graduates can therefore become operational in a job and/or specific business sector immediately.

This course is offered in partnership with the ESDAC School of Design, Applied Arts and Communication, located in the centre of Aix-en-Provence, Marseille, Montpellier, Istres, Clermont-Ferrand, Lille, Lyon, Strasbourg and Rennes.

For more information: https://ecole-esdac.com/mastere-ipag-ux-digital/

IPAG’s online MSc programmes are built around a unique format enabling optimal development of managerial, technical and interpersonal skills. Learning is always structured as follows:

 

  • Core classes: acquiring the basics for a multi-skilled and responsible manager
  • Professional expertise: robust academic training devoted to the professional field selected
  • Soft Skills and Employability Course: development of behavioural and interpersonal skills, often essential for the role of manager
  • Executive Certificate: gaining business experience, in addition to the main course
  • Master’s thesis: completion of a thesis on an academic or operational subject relevant to the chosen field
  • On-the-job experience: possibility of a work-study programme or long-term internship with a company.

In short

Degree

Master of Science Bac+5 level (five years post-secondary)

Admissions

Review of the application + candidate interview (30 minutes)

Teaching languages

French and English

Duration

10 or 15 months

Professional experience

Possibility of a work-study programme or long-term internship with a company.

Tuition fees

10-month course
€9000
15-month course
€12,250

Le Programme

Tronc commun

  • Gestion de projet
  • Business Ethics and CSR
  • Méthodologie de la recherche et du mémoire
  • Management Stratégique

Expertise professionnelle

Digital Business

  • Digital Economy
  • Prospectives digitales
  • Webmarketing 1
  • Innovation Strategy in Dynamic Global Markets
  • e-Entrepreneurship
  • Nouveaux business modèles de l'économie circulaire
  • Droit des marques et de la propriété intellectuelle

UX Design

  • UX Design - process, méthodes et réalisations
  • UX prototypage & ergonomie
  • Optimisation us  : design expérience et test
  • Optimisation :  la stratégie de contenu (seo et ux)
  • Sociologie de l'utilisateur et des technologies numériques
  • Business English
  • Cycle de conférences
  • Expérience en Entreprise

    Possibilité d’alternance ou de stage long en entreprise.

Parcours Soft Skills

Ce parcours est dédié à l'insertion professionnelle et au développement des compétences comportementales, souvent décisives dans l'exercice du management.

 Après avoir réalisé un bilan de compétences avec un professionnel, vous participez, en fonction de votre profil, à différents ateliers : recherche d’emploi, élaboration de CV, rédaction de lettres de motivation, préparation à un entretien d’embauche ou à un entretien annuel, négociation ou renégociation salariale...autant d'éléments de nature à faciliter votre prise de poste et, d'une manière générale, l’évolution de votre carrière. 

Cas pratiques

Le cursus MSc est jalonné de cas pratiques, souvent sous forme de business games, élaborés par de grands groupes. Grâce à ces mise en situation, vous vous familiarisez avec certaines situations qui émailleront votre future vie professionnelle.

Executive Certificate

Vous pouvez compléter votre cursus principal avec l’un de nos Executive Certificate, afin d’élargir vos domaines d’expertise.

Manager de la diversité : s’adresse à ceux qui sont amenés à diriger des équipes hétérogènes et souhaitent faire de la diversité un levier de développement pour leur organisation, grâce à la compréhension des enjeux liés à l’évolution des normes sociales et sociétales. 

Intrapreneur : s’adresse à ceux qui souhaitent acquérir les clés du leadership entrepreneurial afin d'accélérer le lancement d'innovations au sein d’une entreprise.

Manager de l’innovation : s’adresse à ceux qui souhaitent jouer un rôle transversal dans le pilotage du processus d’innovation ou participer à des phases s clés du processus d’innovation (R&D, Marketing, Production…). 

Débouchés

L'UX designer commence en général par prendre la responsabilité d'un ou plusieurs projets, avant d'évoluer vers des postes de management tels qu'architecte de l'information, directeur de projet, directeur de création ou encore directeur d'agence. Certains secteurs sont  particulièrement porteurs pour ce type de profil : Finance, banque & assurance, Logiciels en mode SaaS (B2B), E-commerce / distribution, Transports / automobile, Loisirs.

  • Chef de projet
  • SEO Manager
  • SEM Manager
  • Growth Hacker
  • Chargé de veille technologique
  • E-Supply chain
  • Responsable ergonomie
  • Digital Strategist
  • Consultant e-Business
  • Social Media Strategist
  • Chef de projet MOA
  • Chef de projet MOE

FRAIS ET FINANCEMENT

Frais de scolarité

Cursus en 10 mois
9 000€

Cursus en 15 mois
12 250€

AIDES AU FINANCEMENT PERSONNEL

Early Bird

Tarif Early Bird -10% pour les candidats ayant confirmé leur inscription avant le 30 septembre 2020. Les bourses d'études et le Early Bird ne sont pas cumulables.

Bourse IPAG

Jusqu’à 30% sur les frais pédagogiques
Suis-je éligible ? Contactez IPAG Online via le formulaire de contact.

Formation éligible CPF

Financez facilement votre formation avec Mon compte formation.
Plusieurs modes de financement existent, n’hésitez pas à nous contacter pour plus d’informations.

Titre support : certification professionnelle de niveau 6 Intitulée «Designer de communication graphique et digitale » enregistrée dans le Répertoire National des Certifications Professionnelles (RNCP) sous le code RNCP 34319.

Contact
Fanta Mougeot - Admission Manager
Mail : online@ipag.fr