Back to top
headers-pages-programmes-PGE

Major Marketing & Digital

Degree
4 year degree
Campus
Nice
Paris
Programme structure
Apprenticeship
Full time
Language
French

Curriculum

Natural indexing, social networks, influencers—the digital world has profoundly disrupted traditional marketing approaches. Learn how to anticipate change and foresee tomorrow’s trends with the Marketing & Digital major.
 

    Objectives

    • Learn strategic and operational management of a brand, product or service.
    • Gain a global vision of changes in digital marketing and new trends.
    • Master all the digital marketing levers: Web, social media, mobile apps.
    • Learn communication fundamentals.
       

    Career Prospects

    • Online project manager
    • Digital brand manager
    • Social media manager
    • Events project manager
    • E-CRM manager
    • Web editorial manager
    • Web marketer
    • Category manager, etc.
    major-marketing-digital