BSc Digital Marketing



  • September


  • Online
  • Full time

Graduation diploma

  • 3-year Bachelor degree

Teaching languages

  • French French


As the backbone of corporate strategy and the product mix, marketing has been overturned by the emergence of digital technology.

With one person in two in France now shopping online (source: Credoc*) and 92% of residents already using internet (source: Médiamétrie), marketing has continually had to reinvent itself. Why? To capture audiences where they are now, namely on internet. This is where Digital Marketing comes into its own.

Digital Marketing is defined as a hybridation of marketing and digital tools, covering web-based applications (web marketing) and the resulting data (Big Data). It constitutes a genuine breakaway from offline marketing, while offering new opportunities for direct relations with consumers, real-time purchases and invoicing, data-based profile analysis, targeted tracking, or even algorithm-based customisation.

If you are seeking to build a career in marketing, the "Digital Marketing" major in our "Management & Technology" Bachelor of Science degree programme is for you. You will learn about operational marketing and how to manage its digital transformation. A range of fundamental skills in a constantly changing world where social media, digital communications and data analysis have become the playing field for the new economy.

* source: Credoc, la diffusion des TIC dans la société française, 2014 (in French)
* source: Mediamétrie, Q4 2020


Minimum requirements for admission

1-year BSc: 2-year university diploma, 120 ECTS, Level 5 RNCP (national register of vocational qualifications) or equivalent, or Level 4 with 3 years of professional experience.

For managers who are re-training or looking to gain expertise, 7 years of experience is required if the academic conditions cannot be met.

Contents of your application file
• CV and cover letter
• Identity document
• Copy of degrees and transcripts

Admission process
• Review of application
• Candidate interview (30 minutes)

Admissions officer: Jean-Philippe Delaunay
Mail :

  • Descriptif

  • Programme

  • Carreer


BSc Digital Marketing

  • Online
  • Full time
  • Work-Study

The IPAG "Management & Technology" Bachelor of Science represents a third year for a major. It is open to applicants with two years of higher education (120 ECTS credits) or a level 5 French RNCP qualification. It blends all the necessary academic and technological skills required to train entrepreneurs and managers of the digital transformation.

The BSc classes are dispensed by the IPAG Online campus, reflecting the IPAG group's strong commitment to the digital transformation. With a solid core of Soft skills, the BSs enables professional qualifications for roles in middle management, business unit manager or business creator.

Furthermore, our "Management & Technology" BSc interlocks with the RNCP qualification "Business unit manager" which is directly aimed at the expectations and needs of business professionals aiming to support the digital transformation of their business.

  • Core content: acquire the fundamental skills for a versatile and responsible manager.
  • Professional expertise:  Robust academic training devoted to the professional field selected.
  • Soft Skills and Employability: development of behavioural and interpersonal skills, often essential for the role of manager.
  • Executive Certificate: gain further business experience in addition to the core content.
  • On-the-job experience: Internship mandatory except for students working or in executive education.

In Short


Bachelor of Science (3-year university diploma)


Review of application + candidate interview (30 minutes)




1 year


Internship mandatory except for students working or in executive education




Core Curriculum

  • Business strategy
  • Ethics and CSR (Corporate Social Responsibility)
  • Digital economy
  • Business English
  • TOEIC certificate in English
  • Responsible use of digital technology
  • Misinformation, disinformation, and malicious information


  • Digital Marketing & e-commerce strategy
  • Digital communication strategy
  • CRM and E-satisfaction
  • Digital law
  • Web design, audiovisual and digital graphic design
  • Working experience

    Internship mandatory except for students working or in executive education.

Executive Certificate

  • Diversity Manager
  • Intrapreneur
  • Innovation Manager

Skills assessment

Matching your "Soft Skills Path" to your profile and project, specifically with a view to online learning, with modules such as "Learn to learn" and "Managing your personal and work life".

Career Opportunities

  • Digital project manager
  • Community Manager
  • Communication and Events officer
  • Production manager
  • E-salesperson
  • Sales team manager
  • Account Manager
  • Web Marketing manager


Tuition Fees

Initial format
€7 500

Work-study format
Depending on how much the host company's OPCO pays



Early Bird

Early Bird rate: -10% for registration confirmed 2 months before the start of the school year. Study scholarships and the Early Bird Rate cannot be combined.

IPAG Scholarship

Up to 30% off tuition fees
Am I eligible? Contact IPAG Online via the contact form.

Course eligible for CPF (French personal training account)

Easily fund your course with the "Mon compte formation" account.

Several funding schemes are available, feel free to contact us for more information.
Name of course: level 6 professional certification entitled "Business unit manager" listed on the French Professional Certification Directory (RNCP) under number RNCP 34976.

Admissions officer: Jean-Philippe Delaunay