Bachelor (3-year degree)

aimed at Bac+3




  • 3 years

In Short


  • January in 1st year
  • September


  • Full time

Graduation diploma

  • Visé Bac+3

Teaching languages

  • French French


  • Description

  • Programme

  • International

  • Career

  • Fees and Funding (2022-2023)


The IPAG Bachelor is a 3-year state-approved degree. It is highly appreciated by recruiters for its professional and international character.

IPAG's Bachelor's degree includes a mix of core and specialisation courses. As you progress the curriculum, the latter take on an increasing so that you can explore the sector of your choice.




Marketing et communication digitale
Comprendre les besoins des consommateurs, élaborer des stratégies de communication digitale, maîtriser les réseaux sociaux sont autant de compétences fondamentales dans un monde où la visibilité sur le web est devenue “le nerf de la guerre”. Cette spécialisation vous permettra de développer votre propre projet digital mais aussi de travailler chez l'annonceur ou en agence. L'alternance est possible en 3e année pour cette spécialisation.

Commerce international
Dans un environnement multiculturel et résolument ouvert sur le monde, vous apprenez à identifier de nouveaux débouchés pour une entreprise, à négocier des partenariats, à déployer des actions de marketing au niveau international, à gérer les chaînes d’approvisionnement… Autant de savoir-faire qui vous permettront de travailler aussi bien dans la filiale française d’un groupe international que dans une entité étrangère d’un groupe français.

Management du luxe
Entre permanence et nécessité d’un perpétuel renouvellement, le luxe fait appel à des compétences spécifiques . L’ambition de cette spécialisation est de vous transmettre le bagage nécessaire pour évoluer dans cet univers exigeant. Quel que soit votre domaine de prédilection, vous apprendrez à décrypter les besoins et les comportements des consommateurs pour élaborer et mettre en œuvre des stratégies commerciales efficaces. 


In 1st year
Holder of a French baccalaureate
 Parcoursup + MCQ test + Asynchronous Interview in French
Holder of a diploma equivalent to the French baccalaureate
 On Application file + MCQ test + Interview in French

In the 2nd year
Subject to obtaining 60 ECTS credits or international equivalent
• On Application  file + MCQ test + Interview in French

In 3rd year
Subject to obtaining 120 ECTS credits or international equivalent
• On Application file + MCQ test + Interview in French

Elements of the application file
 Report cards for the last two school years
 Results of the baccalaureate or transcript of marks from anticipated tests
 Curriculum vitæ (CV)
 Cover letter
 TCF certificate level B2 for holders of a foreign diploma

Our Bachelor's degree programmes in Paris To find out more

Bachelor: Description and how it works

The Bachelor's degree is an accessible post-baccalaureate diploma, originating from Anglo-Saxon countries, mainly offered by business schools, such as IPAG, but not only! There are many Bachelor programmes specialised in management, graphic design, computer science, web marketing, HR, etc.. 

Highly professional and with a strong international dimension, it is increasingly considered by recruiters, as evidenced by the outstanding rate of professional insertion of graduates!


How long does a bachelor's degree last?

A bachelor's degree is a IPAG programme, of 3 years, directly accessible after graduation. However, it is possible to complete a Bachelor's degree in less than 3 years, by joining the programme in the 2nd year (after a year validated in higher education) or in the final year (if you have a Bac+2 equivalent, such as a BTS or a DUT).


What's the difference between a Bachelor's degree and a "Licence"?

The main discrepancy between a Bachelor's degree and a licence lies in the institution that delivers the diploma: licences are delivered by French universities, whereas the Bachelor's degree is the prerogative of private schools, especially the Grandes Ecoles, as is the case with the IPAG Business School.

Bachelor's education is generally given in smaller classes than Licence's, and the types of teaching are more diversified (seminars, practical work, case studies, Business Games, Serious Games, workshops led by professionals, mandatory internship periods...), where the university only favors theoretical training.

Lastly, the Bachelors are reputed to be highly professionalizing courses: students will acquire skills that are highly sought-after by companies and, above all, specialise in their final year. Internships and work-study periods allow them to acquire solid professional experience before they even enter the job market!


How do you know if a Bachelor's degree is government recognised?

A French state-recognized Bachelor's degree is awarded the title "RNCP", i.e. it is listed in the National Directory of Professional Certifications. It is therefore a guarantee of quality and appropriateness to what is sought after in the job market. Consequently, registration in the directory is the responsibility of the Minister of Labor and not of the Ministry of Higher Education.

An accredited training course certifies that the graduate has the knowledge and skills to perform a given job.


Why should I get a Bachelor's degree?

In France, the Bachelor's degree awarded by a business school is a very popular degree because it has many advantages over a Bachelor's degree.

The greatest asset of these programs is of course their extremely professional nature. Indeed, a student in the Bachelor's Programme at IPAG is required to complete several internships throughout his or her studies, which contributes to the development of his or her skills:

  • A 8-week sales internship in the first year
  • A 8-week specialised internship in the second year
  • A 6-month professional internship during the third year

IPAG focuses on practical learning, in close cooperation with the company. The teaching is very operational, promoting group work and specialization. On graduating from your Bachelor's degree, you will be sufficiently qualified to enter the world of work and work in a multitude of possible occupations!

If you want to bring an international dimension to your studies, the Bachelor's degree is the perfect diploma! At IPAG, the emphasis is on foreign languages, with mandatory English courses and an optional second language (Spanish, Italian, German, Russian or Chinese). This way, you will emerge from your studies with an excellent language proficiency.

Moreover, Bachelor students on the Paris campus are entitled, under certain conditions, to a 12-week study period abroad thanks to our strengthened partnership on the Kunming campus in China.


Which Bachelor to choose?

Among the Bachelors degrees in Paris and Nice, 5 specialisations are available:

  • Bachelor's Degree in Commerce International
  • Bachelor’s Degree in Marketing & Digital Communication
  • Bachelor's Degree in Luxury Management

You can join one of our Bachelors right after graduation. Admissions to the Bachelor's degree are open to students in their final year of science, economics, literature, technology and vocational studies, subject to the successful completion of the baccalaureate.

It is possible to enroll in a Bachelor's degree in the second year on the Paris campus or in the third year in Paris and Nice, on the basis of a dossier, and on condition that 120 ECTS credits are obtained (which corresponds to 2 years of study, i.e. a BTS, DUT or 120 credits of a university degree).

The admission process consists of three steps:

  • evaluation of the application (on the basis of your CV, cover letter, baccalaureate transcripts, first and final report card, etc.). After examination of your file, you will be invited to a recruitment session on the Nice or Paris campus;
  • written tests of reasoning, logic, English and general knowledge (30 minutes) ;
  • 30-minute motivational interview

What can you do after a bachelor's degree?

When you graduate from the Bachelor's degree, two paths open up to you depending on your professional project:

  You can continue your post-graduate studies and further develop your professional skills with a master's degree or MBA. At IPAG, you can also join the Grande École Programme and then graduate with a 5-year degree. You will receive coaching to help you prepare for the entrance exam, Ambitions+.

  Alternatively, you can join the job market right away. In fact, thanks to your various experiences acquired during your studies, you will have no difficulty in finding your first job. The possibilities are numerous with a Bachelor's degree: depending on your specialization (digital marketing, commerce, human resources...) you can easily find a position as product manager, salesperson, project manager, buyer, etc.

1st Year

During this first year, you will learn about the fundamentals of marketing, communication and sales, a field in which you must complete a minimum 8-week work placement. You will also take the TOEFL certification and participate in a compulsory community project.

During this first year, 20% of your courses are dedicated to your chosen specialisation.

  • Semester 1


  • Semester 2

    • Course + 9-week internship in Sales and Consulting
    • TOEFL certification
    • TOSA certification

Marketing & Digital Communication

  • The challenges of digital communication
  • Introduction to digital marketing
  • Computer graphics and DTP
  • Introduction to Big Data

Luxury Management

  • The challenges of the luxury sector
  • Introduction to marketing and luxury codes
  • Welcoming customers and sales techniques in the luxury sector
  • The luxury industry

International trade

  • The challenges of international trade
  • Prospecting and customer care abroad
  • Intercultural communication and negotiation
  • Geopolitics

Workshops & Business cases


Depending on your specialisation:
• Event communication & advertising workshop
• Fashion/ haute couture/ leather goods and accessories workshop
• International Trade Workshop


Go for it and join your school! This injunction is also the name of your first 3-day Business Game during your induction week. It's an opportunity for you to get to grips with business issues and get to know your fellow students.

Business Game

The students, divided into teams, are asked to respond collectively to concrete cases submitted by IPAG's partner companies.

2nd year

During your second year, finance, management and law form the basis of your core curriculum. You also have to complete an 8-week work placement in a back-office function and a 3-month study period abroad.

During this second year, 30% of your courses are dedicated to your chosen specialisation.

  • Semester 1


  • Semester 2

    • Internship of minimum 8 weeks
    • Minimum 3-month study period abroad
    • TOEFL certification
    • TOSA certification

Marketing & Digital Communication

  • Communication law & New technologies
  • Introduction to audiovisual

Luxury Management

  • Law & Luxury brands
  • Luxury marketing

International trade

  • International trade law
  • Import-export logistics


Depending on your specialisation:

These workshops are based on the same principles as those in 1st year, but the assignments are now more complex, with deadlines that are just as tight, and on more specific subjects:
- Web and audiovisual design
- Import-export

Business Game

The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.

3rd year

In the final year, specialisation courses account for half of your academic training. The core curriculum is devoted to management, strategy and ethics. You build your career plan, which takes the form of a 4-6 month work placement in your specialist area.

The Digital Marketing and Communications programme can be done on a work and study basis in the 3rd year.

  • Semester 1


  • Semester 2

    • Specialised professional internship of 4 to 6 months
    • TOEFL certification
    • TOSA certification


Marketing & Digital Communication

  • Social media
  • Digital marketing
  • Advertising, events and digital strategies
  • CRM
  • DTP / Computer graphics
  • Digital projects

Luxury Management

  • Luxury brand management
  • Negotiation techniques
  • Innovation, sustainable development, quality and logistics
  • Customer relations
  • Luxury project
  • Luxury hotel and travel workshop

International Trade

  • Sourcing and supply chain management
  • Perspective negotiation (in English)
  • Prospecting and customer care abroad
  • Import: focus on Asia
  • Export: focus on Europe
  • International projects



The aim of this final year project is to put into practice all the skills acquired during the training and thus develop business expertise.
Students must respond to a real and current problem encountered by a company. They work and collaborate in teams, within their specialisation and have one week to come up with concrete, realistic, argued and "timed" solutions to the company's problem.

Serious Game

The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.

Conférence métier

These events give students the opportunity to meet and talk with alumni and find out more about their career paths, professions and activities.

It's also an opportunity to narrow down your career choices and expand your network.

9 destinations to go abroad

Study abroad in one of our partner university

In the 2nd year, it is mandatory for you to go on a 3-month study trip.

You can chose your destination from the list down below (a non-exhaustive and progressive list) :

  • In Ireland at the universities of ISB
  • In Finland at Helsinki Metropolia University of Applied and Tampere University of Applied Sciences
  • In Scotland at Edinburgh Napier University
  • In Portugal at ISLA
  • In Sweden at Linnaeus University
  • In the United States at the University of California Riverside
  • In the Czech Republic at UNYP Prague
  • In Germany at Hochschule WormsUniversity of Applied
  • In Spain at Centro Universitario EUSA
  • In the Great Britain, at Bournemouth University

A work placement abroad

At the end of the 3rd year, all students must complete a 4 to 6-months internship. This can take place abroad. This option is strongly recommended for the “International Business” specialisation.

Study two to three modern languages

You can study up to two different languages: English, Spanish, Italian or Chinese.


Internships every year

  • In 1st year: a sales internship of 8 weeks minimum
  • In 2nd year: a 8-week back-office internship
  • In 3rd year: a 4 to 6-month internship abroad

Work and study available for 3rd year in 2024 onwards


A Career Centre to support you

Whether you are looking for an internship, a job or more simply for advice, our Career Centre is there to help you. You benefit throughout its curriculum from its many services: preparation for interviews, proofreading of CVs, recruitment forums, speaking workshops, control of its image, management of professional social networks ...

Career Opportunities

By specialisation

Marketing & Digital Communication Unfold all Fold all
  • Community manager
  • Traffic manager
  • Web project manager
  • Digital advertising manager
  • Media planner
  • Events project manager
  • E-commerce manager
Luxury Management Unfold all Fold all
  • Assistant product manager
  • Events project manager
  • Visual merchandiser
  • Customer relations manager
  • Department manager
International Trade Unfold all Fold all
  • International customer account manager
  • Sales representative in an import-export department
  • International buyer
  • Logistics and purchasing assistant

Fees and

Tuition fees

1st & 2nd year entry:

  • €7 700 per year, in case of payment in full
  • €7 900 per year, in case of instalments

3rd year entry:

  • €6 900 per year, in case of payment in full
  • €7 100 per year, in case of instalments


Family Scholarship

A 25% discount on annual tuition fees is granted to students who have a sibling enrolled at IPAG in the Bachelor or any other programme.

Alumni Scholarship

A 10% discount on tuition fees is given to all children of our graduates, regardless of the programme.


If you are younger than 28 years old and you prepare your Bachelor in our parisian campus you can benefit from a state scholarship under certain conditions. The scholarship amount is based on family income, according to a scale established each year by the Ministry of Education. These grants can be cumulated with those from the IPAG.