Alisa Minina

Assistant Professor of Marketing



Phone: +33 1 5363 3600

Campus: Paris

  • Biography
  • Selected publications
  • Professional experiences


Alisa Minina is an Assistant Professor of Marketing at IPAG Business School in Paris. She obtained her PhD in Business Administration at Stockholm Business School, Stockholm university. She holds a specialist degree in Organizational Psychology from Moscow State University and an MBA in Marketing Management from Paris School of Business. In her research she adopts a sociocultural perspective as a framework for understanding consumption experiences, with the particular focus on globalization, consumer mobility and acculturation, service consumption and lifestyle consumer research. Her professional background includes several years of working in the financial services industry, online education and strategic B2B sales management consulting.


Minina, A., 2017. Consumption of financial services in global mobility: A Cephalopodic consumption mode? (Doctoral dissertation). Stockholm: Stockholm Business School, Stockholm University.

Minina, A., 2015. Home is Where the Money is: Financial Consumption in Global Mobility. Advances in Consumer Research, 43, pp.393–398.

Minina, A., 2016. Consumption of Financial Services: Developing a Conceptual Framework. The Marketing Review, vol. 16, n. 3

Minina, A., Penaloza L., 2015.  Service acculturation in the financial context, presented at the 2015 North American Conference of the Association for Consumer Research in New Orleans, USA, 1-4 October.

Minina, A. Polygamous Service Relationships: A Study of Consumers and their Banks (working paper)

Minina, A., Penaloza L., Eckhardt G., Cephalopodic consumption mode (working paper)

Laurell C., Minina A., Tracking acculturation in social media -The case of Eurovision 2016 (working paper)

Minina. A., Diaz-Ruiz C., Westernization of Eastern Spirituality: a study of cultural meanings transformation in Yoga (working paper)

Since 2018: Assistant Professor of Marketing at IPAG Business School, Paris, France

2016-2018: Management Consultant at ProSales Consulting, Stockholm, Sweden

2011-2016: Doctoral researcher and Marketing teacher at Stockholm Business School, Stockholm university, Sweden

2011: Executive Development and Talent Management at UniCredit Private Banking, Milan, Italy

2010: Language manager at Lingueo, Paris, France

2006-2009: Private Banking specialist, office manager, client manager at Uniastrum Bank, Moscow, Russia

Research Areas

Consumption in global mobility, Consumer acculturation, Service relationships, Financial services marketing, Lifestyle consumer research, Sociocultural patterning of consumption


Teaching Areas

Marketing, Advanced Consumer Behaviour, Marketing Communication, Brands: a cultural perspective, Consumer Culture Theory, International Marketing


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